Discover Your Automation Match

Find the best marketing automation platforms, LinkedIn's new verification, Google's temporary setbacks, and Meta's AI-powered future. Your weekly dose of marketing insights awaits!

Author

Code Peddle
August 06, 2024

Jimmy Fallon Tell Me Something Good GIF by The Tonight Show Starring Jimmy Fallon

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to dish out the hottest digital marketing scoop that'll make your strategies sizzle. Grab your favorite brew, and let's dive in!

In today's email:

1. Marketing Automation Platforms: Finding your perfect match 📃
2. Meta's AI ambitions are through the roof! 🤖
3. LinkedIn's new badge of honor for company pages💡
4. Google Ads reporting goes MIA (temporarily) 👀
5. Google's Search Console hiccup (and how to work around it) 🌐

Marketing Automation

Marketing Automation Platform Comparison

Post dives deep into "Marketing Automation Platform Comparison," offering insights to help you choose the right tool for your business. Read the full article here.

Our Hot Take:

Listen up, folks - choosing the right marketing automation platform is like picking the perfect dance partner. You need one that matches your rhythm and helps you hit all the right moves. Our comparison breaks down the key players, their features, pricing, and usability. It's not just about the bells and whistles; it's about finding the tool that fits your unique needs and helps you scale your marketing efforts. And hey, if you want to really geek out on this, we've got a whole whitepaper waiting for you. Trust me, it's juicier than your favorite Netflix series!

Content Marketing

Meta's Q2 2024 Earnings Highlight AI Advancements

Meta reported a 22% revenue increase to $39 billion in Q2 2024, surpassing Wall Street expectations. CEO Mark Zuckerberg emphasized the transformative potential of generative AI in advertising, aiming to automate creative processes and personalize ads in real-time. Meta continues to invest heavily in AI to enhance marketing performance and ad efficiency.

Our Hot Take:

Holy smokes, Meta is going all-in on AI, and it's paying off big time! This isn't just about impressive numbers; it's about the future of advertising. Imagine AI that can create and personalize ads on the fly, tailored to each user's preferences. It's like having a million creative directors working 24/7. For us marketers, this means more efficient campaigns, better targeting, and potentially higher ROI. But remember, AI is a tool, not a magic wand. The real magic happens when we combine AI's efficiency with human creativity and strategy. So, start brushing up on your AI skills, folks. The future of marketing is here, and it's powered by silicon and imagination!

Related Blog:
ChatGPT: The Ultimate Content Creation Tool You Need

Social Media Marketing / PPC

LinkedIn Introduces Verification for Company Pages

LinkedIn has rolled out a new feature allowing company pages to get verified. This initiative aims to enhance trust and authenticity on the platform, helping users distinguish legitimate businesses from potential imposters. Verified company pages will now display a verification badge, offering an added layer of credibility.

Our Hot Take:

This is huge, folks! LinkedIn's new verification badge is like getting a VIP pass in the business world. It's not just about looking legit; it's about building trust with your audience. In a world where anyone can claim to be anyone online, this badge is your way of saying, "We're the real deal." If you haven't verified your company page yet, what are you waiting for? It's time to stand out from the crowd and show your customers and potential partners that you mean business.

Google Ads Faces Widespread Reporting Outage

Google Ads is experiencing significant downtime across multiple reporting interfaces. The Report Editor, Dashboards, and Saved Reports in the web interface are affected, along with Products, Product Groups, and Listing Groups pages across the web interface, API, and Google Ads Editor. Google has acknowledged the issue and is actively working on a resolution, though no specific timeline has been provided.

Our Hot Take:

Well, well, well... looks like Google Ads decided to take an unscheduled vacation. But before you start pulling your hair out, remember - this too shall pass. Yes, it's frustrating when you can't access your reports, but let's look at the bright side. This is a perfect opportunity to step back and think about your overall PPC strategy. Are you relying too heavily on day-to-day numbers? Maybe it's time to focus on long-term trends and big-picture goals. And hey, when the reports come back online, you'll appreciate them even more. In the meantime, keep calm and PPC on!

Related Blog:
How To Generate Leads And Convert Them Into Sales With Social Media For B2B Marketing

SEO

Google to Fix Search Console Performance Report Bug

Google Search Console is experiencing a bug with the Search Appearance filter in the Performance report. Users cannot see all filter options, but Google is aware and working on a fix. Meanwhile, data remains accessible in the tab section below the filter menu.

Our Hot Take:

Alright, SEO warriors, don't panic! Yes, Google's got a little hiccup in their Search Console, but it's not the end of the world. Think of it as a temporary roadblock - annoying, but manageable. The good news? Your data is still there, just hiding in the tab section. While Google's tech wizards work their magic, use this as an opportunity to dive deeper into your data. Sometimes, a detour can lead to unexpected discoveries. Stay patient, stay curious, and who knows? You might just uncover some SEO gold while waiting for the fix.

Summary:

So what does all this mean for your business? Whether you're a scrappy startup or a marketing mogul, staying on top of these trends can give you a serious edge.

Marketing Automation Platforms? It's all about finding the perfect match for your business needs. Our comparison guide is your dance instructor in this marketing tango. 📃

LinkedIn's verification badge? It's your chance to stand out and build trust in a crowded digital landscape. Don't miss out on this credibility booster. 💡

Google's Search Console bug? A minor setback, but an opportunity to dig deeper into your SEO data. Sometimes, detours lead to discoveries. 🌐

Google Ads reporting outage? A frustrating hiccup, but use this time to focus on your overall PPC strategy and long-term goals. 👀

Meta's AI advancements? The future of personalized, efficient advertising is here. It's time to embrace AI and let your creativity soar to new heights. 🤖

At the end of the day, it's all about using these tools and insights to reach more of your ideal customers. And guess what? This newsletter is your VIP backstage pass to staying ahead of the game.

Now go out there and show 'em what you've got!

Meme of the Week