HubSpot’s Automation Update Marketers Wanted

HubSpot workflows that compare properties, ChatGPT's brand mention dashboard, LinkedIn's out-of-network reach, Google Ads AI asset insights, and why Google keeps broken pages around.

Author

Code Peddle
November 10, 2026

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, this week is all about visibility, and the useful kind. You can now see more of what's happening inside your CRM, your LinkedIn reach, your Google Ads assets and even ChatGPT's answers. One question runs through all five stories. Are you watching the numbers that matter, or just the ones that are easy to find?

In today's email:

1. HubSpot workflows that compare two properties (goodbye, helper fields). 📈
2. ChatGPT is building a dashboard that counts your brand mentions. 🤖
3. LinkedIn's creator dashboard shows who you're actually reaching.💡
4. Google Ads tests AI insights that benchmark your assets against competitors. 👀
5. Why Google might keep a broken page in search, and why that hurts. 🌐

Marketing Automation

HubSpot Property Comparisons: Smarter Workflows Without the Workarounds

HubSpot's latest updates let segment and workflow filters compare one property's value against another property on the same record, instead of against a fixed value. Not every operator is available yet, and HubSpot says it's working on supporting most use cases soon. The same round adds "Sequence Enroll on Behalf of Others," so permitted users can enroll contacts using a colleague's inbox and task queue, plus brand presentation templates that Breeze Assistant can use from Agent Hub.

Our Hot Take:
Treat this as permission to delete some of your workarounds. Plenty of HubSpot portals are stuffed with "helper" properties and calculated fields that exist only because a filter couldn't compare two dates. Now you can ask the real question directly. Is the close date later than the contract end date? Did the last form submission happen after the last sales activity? Before you rebuild anything, write the logic out in a Google Sheet where sales and marketing can both see it (and argue about it). HubSpot shouldn't be a black box. This week, pick one workflow that leans on a hardcoded value or a helper field and rewrite it with a property comparison.

Content Marketing

ChatGPT Is Building a Search Console for Brands

OpenAI is testing a dashboard that shows how often a business appears in ChatGPT's organic answers and how many clicks those mentions send to its website. It sits inside a Business Hub that hasn't launched yet, and it was spotted through a "Claim your business in ChatGPT" banner on November 6. It won't show the prompts behind each mention or how you rank against competitors, and OpenAI declined to comment.

Our Hot Take:
Stop guessing whether AI search matters for your pipeline. OpenAI says ChatGPT now handles roughly one search for every five on Google, and you may soon get first-party numbers on your own slice of that. Think back to when Search Console arrived. The teams that connected it early had years of trend data while everyone else started from zero. You can't claim anything yet, but you can get ready. Claiming a business will also let you keep product details current and switch on a business agent that answers customer questions, so clean up the company and product information you'd want ChatGPT to use. Then run your top 20 buyer questions through ChatGPT and log where you show up today. When the dashboard lands, you'll have a baseline to compare it against.

Social Media Marketing / PPC

LinkedIn's New Creator Dashboard Shows Who You're Really Reaching

LinkedIn has expanded its creator insights with a new Post Performance Table that lists each post alongside its key metrics in one view. Creators can now see Saves and Sends (how many people bookmarked a post or sent it to someone) plus a split of views from connections versus non-connections. LinkedIn is also developing new creator monetization options.

Our Hot Take:
Out-of-network reach is the number your founder and sales team should care about most. Your connections already know you. The people outside your network are where new buyers come from. Likes are applause from a room you're already standing in. A Save or a Send is someone saying "I'll need this later" or "you have to see this," and that's a lot closer to buying intent. Open the new table, sort your last 20 posts by out-of-network views, and look at what the top five have in common. Then write your next three posts in that format.

Google Ads Tests "Asset Activity": AI Insights on Your Ads and Your Competitors

Google Ads is testing a new beta section called Asset Activity that uses Google AI to surface insights about your ad assets. The insights refresh weekly and can be filtered by categories including Asset performance, Asset diversity, Competitor performance and Industry trends. It's a limited test for now, spotted by several advertisers over the weekend, and Google hasn't commented officially.

Our Hot Take:
Treat these insights as a second opinion. They aren't a to-do list. The competitor and industry views are the genuinely interesting part, because most advertisers never get a clean look at how their creative stacks up outside their own account. Just remember who's giving the advice. Google does well when you add more assets and spend more, so check every suggestion against your own conversion data before you act on it. If the beta shows up in one of your accounts, start with Asset diversity. Thin asset groups are one of the most common gaps in Performance Max and responsive search ads, and it's a gap you can close before your Q4 push.

Maximize Your Profits: The Ultimate Guide to Effective PPC Management

SEO

Google Might Keep Your Broken Page in Search. That's Not Good News.

Google's Gary Illyes said that when important URLs start returning 4xx errors, Google Search can temporarily protect them from dropping out of the index right away. His example was VLC's site, which served a 418 status code. The catch is that Google no longer knows what's on the page, so the result shows only the link and the last good title. No snippet, no favicon.

Our Hot Take:
Don't read this as a safety net. A protected page is a ghost listing. It's still sitting in the results, but it can't sell anything. With no snippet, you'll likely lose clicks while your rankings report looks perfectly fine, and that's exactly the kind of problem that hides for weeks. Once the protection runs out, Google's normal rule kicks in and the page leaves the index. Most SEO pain is infrastructure pain, and status codes are the plumbing. This week, set up a daily status-code check on your 20 most valuable URLs (homepage, top service pages, pricing and demo pages) so a bad deploy gets caught in hours instead of weeks.

Recommended Readings

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Tip of the Week

Pick one number you check every week and ask whether it actually tells you anything. If it doesn't, swap it for one from this issue, like out-of-network reach or the status of your top pages. One better number beats ten dashboards nobody opens.💡

Summary:

Here is the quick recap.

  • Marketing Automation: HubSpot filters can now compare two properties, so retire one workaround this week. 📈

  • Content: ChatGPT is testing a brand mention dashboard. Set your AI visibility baseline before it launches. 🤖

  • Social: LinkedIn now shows out-of-network reach plus Saves and Sends. Write more of what reaches new people.💡

  • PPC: Google Ads' Asset Activity beta adds AI and competitor insights. Use it as a second opinion and fix asset diversity first. 👀

  • SEO: Google may briefly protect important pages that break, but they lose their snippet. Watch status codes on your money pages. 🌐

Meme of the Week