HubSpot’s ChatGPT Connector: Innovation Meets Data Security

Explore HubSpot’s ChatGPT connector, AI image generation on WhatsApp, Facebook’s Reels rebrand, Google Ads’ new preview tool, and the SEO KPIs that drive real results.

Author

Code Peddle
June 24, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with the latest digital marketing insights to keep your brand scaling and your strategies sharp. Grab your favorite brew—let’s dive in!

In today's email:

1. HubSpot’s ChatGPT connector excites marketers but raises data security questions. 📈
2. ChatGPT brings AI image generation to WhatsApp users. 🤖
3. Facebook unifies all video content under the ‘Reels’ brand.💡
4. Google Ads tests “Promotion Preview” for campaign accuracy. 👀
5. Essential SEO KPIs: What to track for real success. 🌐

Marketing Automation

 

HubSpot’s ChatGPT Connector Excites Marketers, Raises Data Security Questions

HubSpot’s new ChatGPT connector is making waves in the SaaS and AI worlds, promising to revolutionize how businesses extract insights from their CRM data. The connector allows users to perform deep, doctorate-level research on deals, contacts, companies, and tickets—all through natural language prompts in ChatGPT. Marketers can identify high-converting cohorts, sales teams can uncover new opportunities, and support teams can forecast staffing needs—all without leaving ChatGPT.

However, this innovation comes with important considerations. While HubSpot assures users that customer data accessed via the connector will not be used for AI training, organizations are urged to evaluate data security risks and follow internal policies before enabling the feature. Only CRM data the user is permitted to access will be visible, and the connector is available to all HubSpot customers with a paid ChatGPT plan.

Our Hot Take:
This integration is a leap forward for actionable, AI-powered business intelligence. But remember: data hygiene and compliance are critical. Before diving in, ensure your CRM data is clean and your risk policies are up to date.

Content Marketing

ChatGPT Brings AI Image Generation to WhatsApp Users

OpenAI has rolled out AI image generation for ChatGPT on WhatsApp, allowing users to create images by sending prompts to the official OpenAI number after linking their account. This move brings advanced AI creativity to one of the world’s most popular messaging platforms, making image creation more accessible and interactive for everyone.

Our Hot Take:
AI-powered content creation is now literally at your fingertips. Marketers and creators can quickly generate visuals for campaigns, social posts, or customer engagement—all within WhatsApp.

Social Media Marketing / PPC

Facebook Unifies Video: All Content Now Branded as 'Reels'

Facebook is streamlining its video experience by rebranding all video content as ‘Reels’, regardless of length. This strategic shift aims to simplify video creation and consumption, putting short-form video at the center of Facebook’s content strategy to better compete in the digital landscape.


Our Hot Take:
If you’re creating video for Facebook, focus on engaging, mobile-first content that fits the Reels format. This change is a clear signal that short, dynamic videos are the future of social engagement on the platform.

Google Ads Tests "Promotion Preview" Tool for Advertisers

Google Ads is piloting a “Promotion Preview” tool, letting advertisers see exactly how their promotions will appear in Google Search before campaigns go live. While currently limited to Search, this feature helps ensure accuracy and polish, allowing marketers to fine-tune their messaging and presentation in advance.

Our Hot Take:
First impressions matter—use Promotion Preview to catch errors and optimize your ad creatives before launch for maximum impact.

SEO

Essential SEO KPIs: Measuring What Matters for Success

Tracking the right SEO KPIs—like organic traffic, keyword rankings, conversion rates, engagement, and link building—is crucial for understanding and improving your website’s performance. Align these metrics with your business objectives to measure progress, optimize strategies, and clearly demonstrate the value of your SEO efforts.

Our Hot Take:
Don’t just chase rankings—focus on the KPIs that drive real business outcomes. Regularly review your metrics and adjust your SEO strategy to maximize ROI.

Recommended Readings

Tip of the Week

Before enabling any AI-powered data connector, audit your CRM data for accuracy and review your organization’s data sharing policies to ensure compliance and security.💡

Summary:

Here’s your quick recap:

  • HubSpot: ChatGPT connector brings deep CRM insights—evaluate data security before diving in.📈

  • OpenAI: AI image generation now available in WhatsApp for creative, on-the-go content. 🤖

  • Facebook: All videos become ‘Reels’—short-form is the new standard. 💡

  • Google Ads: Preview promotions before launch for better accuracy and results. 👀

  • SEO: Track the KPIs that matter most to your business goals. 🌐

Stay agile, keep experimenting, and let these trends fuel your next big win!

Meme of the Week