HubSpot's Game-Changer: Native Video, Flawless Routing

Deepen native workflows in HubSpot, run human-first startup campaigns, use LinkedIn’s new SMB premium wisely, adapt to Meta’s AI-led targeting, and fix the HTTP glitch quietly breaking your sitename.

Author

Code Peddle
February 17, 2026

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, this week is all about making AI and automation feel more human and more controlled. From HubSpot’s video-first, data-safe platform upgrades to founder-led content trends, LinkedIn’s SMB growth hub, Meta’s shift toward AI-led targeting, and a sneaky SEO bug that can break your site name, the focus is turning complexity into practical leverage.

In today's email:

1. HubSpot’s new video-first and data-safe platform enhancements. 📈
2. February 2026 content trends for scrappy, human-first startups. 🤖
3. LinkedIn’s All-in-One Premium plan for SMB growth.💡
4. Meta Ads’ move from precision targeting to AI-led expansion. 👀
5. The hidden HTTP bug that can wreck your sitename in Google. 🌐

Marketing Automation

HubSpot’s New Video-First & Data-Safe Platform Enhancements

HubSpot’s latest platform enhancements double down on native creation and safer operations. Native video recording makes it easier to capture, store, and use video directly inside your CRM, while multi-team routing and rebuilt Tasks on the CRM framework improve how work gets assigned and tracked across regions and roles. Smarter restore tools and flexible CPQ quote displays help RevOps roll back issues faster and present more tailored pricing without bolting on extra tools.

Our Hot Take:
Pick one pillar workflow and “upgrade it in place” instead of adding new apps. For example, shift from external video tools to HubSpot-native recording for sales follow-ups, or use multi-team routing to fix bottlenecks in lead handoff. For CPQ, identify one high-impact quote template and modernize it with the new display options before you attempt a full overhaul.

From Lead to Paying Customer: End-to-End Marketing Automation Strategies That Work

Content Marketing

 

February 2026 Content Marketing Trends for Startups

February’s content trends push startups toward human-first storytelling and offline micro-events that make digital campaigns feel tangible. Founders are leaning on AI as an assistant, not the main act using it to build context-driven systems while keeping creativity, narrative, and community vibes firmly human. Concepts like Super Bowl-style omnichannel narratives and “Treatonomics” (small, meaningful indulgences) are helping niche brands turn audiences into loyal ecosystems without enterprise budgets.

Our Hot Take:
Design one campaign this month that has a heartbeat and a hangout. Use AI to outline, repurpose, and personalise, but let a real founder or expert drive the core story. Anchor the campaign to a small offline or live touchpoint (a meetup, a workshop, or even a “third space” collab) and layer in a Treatonomics-style surprise so people remember how you made them feel not just what you posted.

Social Media Marketing / PPC

LinkedIn’s All‑in‑One Premium Puts Growth Tools in One Place for SMBs

LinkedIn’s new All‑in‑One Premium plan gives small businesses a single workspace for prospecting, marketing, and hiring, with AI guidance suggesting who to contact, what to post, and how to optimize profiles. It’s designed for lean teams that need to grow visibility, credibility, and pipeline without juggling multiple disconnected tools or subscriptions.

Our Hot Take:
If LinkedIn is a core channel, treat All‑in‑One like your “mini RevOps hub.” Define one simple weekly operating rhythm inside it: profile and company page improvements, targeted outreach to a key segment, and one strong post or article showcasing expertise. Let the AI suggestions inform your next moves, but always sanity check them against your ICP and positioning.

Meta Ads Shifts From Precision Targeting to AI-Led Expansion

Meta Ads has made detailed targeting mostly a suggestion for many performance goals, with Advantage+ expansion now mandatory when you optimise for common outcomes like conversions, app events, or link clicks. This means advertisers must lean harder on creatives, conversion signals, and broader audiences, while using new utilities like consolidated URL parameter management and Meta AI Business Assistant to keep campaigns efficient and measurable.

Our Hot Take:
Stop fighting the machine and start feeding it better signals. Focus your Meta strategy on: rock-solid conversion tracking, clean first-party audiences, and creative that clearly communicates who you’re for and what outcome you drive. Use broad or Advantage+ setups for scale, then reserve your remaining targeting controls (where still available) for high-value segments and edge cases, not as your default.

Maximizing B2B Growth: Unleashing the Potential of LinkedIn Paid Advertising with Code & Peddle

SEO

Hidden HTTP Pages: The Overlooked SEO Bug Breaking Your Site Name

A leftover HTTP homepage one that browsers silently upgrade to HTTPS for users can still be crawled by Googlebot and confuse how your brand is represented in search results. When that ghost HTTP root serves an unexpected default page or misaligned structured data, you can see wrong sitenames or favicons in Google, even if your HTTPS version looks fine in a browser.

Our Hot Take:
Add an “HTTP sanity check” to your technical SEO routine. Curl your domain over HTTP, verify what actually returns, and ensure it either redirects cleanly to your canonical HTTPS homepage or serves identical, correct content and structured data. It’s a small, one-time fix that can prevent months of head scratching over a broken brand presentation in search.

Related Blog:
Top Content Marketing Strategies for Local SEO: AEO, GEO & SEO in Action

Recommended Readings

Claim Your Platform Audit

Ensure Precision: Secure Your MA Platform Audit Now!

Here’s what you can expect:

  • Lead Generation and Conversion

  • Email Marketing Performance

  • Website and Content Analytics

  • Lead Management and Nurturing

  • Customer Relationship Management

Tip of the Week

Pick one “native over new” move this week. Record a key sales or support video directly in your CRM, plan a small offline or live touchpoint around your next content drop, or run a quick HTTP check on your root domain. The goal is fewer tools, cleaner signals, and experiences your audience can actually feel.💡

Summary:

Here’s your quick recap:

  • Marketing Automation: Use HubSpot’s video, routing, tasks, restore, and CPQ enhancements to deepen native workflows instead of adding new tools. 📈

  • Content: Build founder-led, human-first campaigns that use AI for scaffolding, plus small real-world moments and Treatonomics touches for loyalty. 🤖

  • Social: Let LinkedIn’s All‑in‑One Premium centralise your SMB growth motions, but keep strategy and ICP definition firmly in your hands. 💡

  • PPC: Adapt to Meta’s AI-led expansion by investing in better signals and creatives rather than relying on narrow targeting. 👀

  • SEO: Check for stray HTTP homepages so your sitename and favicon show up correctly in Google. 🌐

Meme of the Week