HubSpot’s Game-Changing Updates & More: What Marketers Must Know This Week

HubSpot’s latest automation leaps, OpenAI’s digital agent, LinkedIn’s video blueprint, Google Ads transparency, and how to win the new AI-powered SEO game—your digital marketing advantage starts here.

Author

Code Peddle
July 22, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with the digital strategies and trends your brand needs for serious growth. As July heats up, let’s turn on the innovation and keep your marketing game blazing. Ready? Grab your coffee and let’s dive right in!

In today's email:

1. The most important HubSpot updates every marketer should know. 📈
2. OpenAI’s ChatGPT Agent: your new digital teammate? 🤖
3. LinkedIn’s blueprint for high-performing video campaigns.💡
4. Google Ads lifts the veil on AI Max reporting. 👀
5. How “perception match” is rewriting the rules of SEO. 🌐

Marketing Automation

 

14 HubSpot Updates from June 2025 You Can’t Miss

HubSpot just dropped a wave of updates that promise to shake up how marketers, sales teams, and operators use the platform. With smarter AI like the Breeze Customer Agent rolling out everywhere, new journey analytics making funnel insights easier, and a direct ChatGPT integration for on-demand research, HubSpot is betting big on speed and automation. Admins will find huge wins too, including auto-merging duplicate records, a massively improved sandbox for safe testing, workflow documentation powered by AI, basic record cloning, and customized email campaign properties. From billing automation to more flexible templates and cleaner data, these June updates are all about freeing your team from routine busywork so you can focus on high-impact strategy.

Our Hot Take:
HubSpot’s latest updates don’t just tweak features—they fundamentally reshape how the platform supports cross-functional teams and sets a new standard for efficiency. AI is now baked into almost every core feature, from data hygiene to content generation. The Breeze Copilot and Customer Agent can act as strategic digital teammates—anticipating needs, reducing manual steps, and eliminating silos. If you’re still treating your CRM as a passive database, June’s upgrades are your cue to rethink processes and unlock performance gains. Early adopters will save hours every week, gain sharper insights, and make their entire go-to-market engine hum. Dive in, experiment—these are the improvements that drive real, lasting ROI.

Content Marketing

OpenAI Launches General-Purpose Agent in ChatGPT

OpenAI has unveiled its new general-purpose agent inside ChatGPT, and it’s quietly revolutionary for digital teams. Subscribers across Pro, Plus, and Team plans can now simply prompt ChatGPT in natural language to automate previously complex tasks—managing calendars, creating presentations, running scripts, connecting with apps like Gmail or GitHub, and summarizing research. Instead of juggling multiple tools or apps, you direct your “agent” to handle heavy lifting in one place, turning AI from a brainstorming companion into an active digital colleague.

Our Hot Take:
This open-ended automation opportunity is a goldmine for marketers and content creators juggling always-on tasks. The agent mode removes barriers between apps and manual workflows—think briefing slides built in minutes, follow-up reports that sync automatically, or campaign assets that update as your data changes. The bold move here: test the agent on your most time-consuming manual processes and see how much of your “strategy time” you can reclaim. This isn’t about replacing expertise—it’s about removing grunt work so you can focus on the big picture.

Social Media Marketing / PPC

LinkedIn’s Latest Insights: Mastering Video Ad Engagement in 2025

LinkedIn’s fresh “Art and Science of Video Storytelling” report reveals that users spent 36% more time watching video on the platform in 2024—a big signal for B2B brands. Their analysis of over 13,000 video ads pinpoints the engagement formula: campaigns that are culturally relevant, use authentic storytelling, highlight expert voices, feature visually bold creative, and inspire viewers see the highest returns. Marketers can’t just churn out generic explainers anymore; the winning ads strike an emotional chord, drive authority, and stay visually memorable.
Our Hot Take:
This report is a roadmap for outperforming on LinkedIn in 2025. B2B video is now about making viewers feel—combine industry expertise with realness and bold creative choices. Look for team members (not actors), tap into current topics, and push visual boundaries beyond corporate blue and safe edits. The playbook is moving from explanation to inspiration, and the brands that reframe storytelling as a strategic asset will be the ones that people remember and engage with.

Google Ads Launches AI Max Reporting View for Deeper Campaign Insights

Google Ads just rolled out a new AI Max reporting view, bringing deep transparency to how their AI matches search queries with your landing pages. Advertisers can now inspect the specific connections AI Max makes, spot weak links or irrelevant matches, and fine-tune campaigns—all from one intuitive dashboard. This change gives marketers the visibility needed to spot mismatches and optimize creative and UX in real time, instead of waiting for monthly results.
Our Hot Take:
For years, PPC pros have struggled with “AI black boxes” and unclear automation. This new reporting view pulls back the curtain and finally puts the power back in your hands. The smart move is to dig into these match reports every campaign cycle—look for search queries that don’t align, zero in on landing page disconnects, and use what you learn to sharpen both copy and bid strategies. In 2025, proactive optimization separates average campaigns from the high-performers.

Maximizing B2B Growth: Unleashing the Potential of LinkedIn Paid Advertising with Code & Peddle

SEO

LLM Perception Match: The New Gatekeeper in AI Visibility

As AI-driven search expands, a new challenge emerges: “Perception Match.” Large language models now form an internal perception of your brand’s relevance and topical authority before your content is even considered for recommendations or search visibility. In short, if you don’t align with user intent at a deep, conceptual level, LLMs will filter you out before keywords or technical SEO can make any impact.

Our Hot Take:
This is a mindset shift for modern SEO—think beyond optimizing for search engines and start optimizing for AI perceptions. Every piece of content, every brand mention, and every expert contribution feeds into how LLMs “see” and prioritize you. Build a unique point of view, be consistent across channels, and make your brand narrative crystal clear. The brands that win in this new AI-first universe will be those that focus on perceived value as much as technical excellence.

Recommended Readings

Tip of the Week

Set aside 30 minutes this week to experiment with a new HubSpot or OpenAI feature—early adoption always delivers compounding results.💡

Summary:

Here’s your quick recap:

  • HubSpot: Major June updates infuse AI, automate admin, and let teams shift from process to growth. 📈

  • OpenAI Agent: Turn ChatGPT into a true digital teammate, not just a chatbot.

     🤖

  • LinkedIn: Only authentic, culturally relevant, and visually striking video campaigns drive engagement now.💡

  • Google Ads: New AI Max reporting view exposes hidden campaign opportunities—optimize faster. 👀

  • SEO: “Perception match” is now the top filter for AI-driven discovery—brand clarity is everything. 🌐

Stay curious, keep experimenting, and let these trends drive your next big win!

Meme of the Week