HubSpot Just Got Smarter: AI Features That Supercharge Results

Explore HubSpot’s AI-powered updates, OpenAI’s smarter ChatGPT Projects, Meta’s Instagram video restyling, Google Ads’ new targeting controls, and Google’s SEO guidance for multilingual sites.

Author

Code Peddle
June 17, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with the latest digital marketing insights to keep your brand scaling and your strategies sharp. Grab your favorite brew—let’s dive in!

In today's email:

1. HubSpot’s May 2025 update: AI-powered marketing and sales tools. 📈
2. OpenAI rolls out major upgrades to ChatGPT Projects. 🤖
3. Meta launches AI video restyling for Instagram.💡
4. Google Ads adds URL inclusions/exclusions for better keyword targeting.👀
5. Google updates robots.txt guidance for auto-translated pages. 🌐

Marketing Automation

HubSpot’s Latest Update: Smarter Marketing and Sales with AI

HubSpot’s May 2025 updates are all about working smarter, not harder. The platform now offers advanced journey automation, AI-driven campaign assistance, and smarter data management—all designed to help teams automate complex workflows, personalize campaigns faster, and gain deeper insights. Journey Automation lets marketers build adaptive customer journeys based on real user behavior, while the new Research Intent feature detects companies researching your services before they even visit your site. Plus, the AI-powered campaign assistant can auto-generate campaign plans, assets, and recommendations, making campaign launches quicker and more strategic. Enhanced data modeling and new meeting/calling features round out an update focused on efficiency, alignment, and results—all at no extra cost for existing subscribers.

Our Hot Take:
HubSpot’s AI upgrades are a game-changer for marketing and sales teams aiming for agility and impact. If you want to align messaging, speed up planning, and engage prospects proactively, these tools are a must-explore.

Content Marketing

OpenAI Rolls Out Major Upgrades to ChatGPT Projects

OpenAI has transformed ChatGPT’s Projects feature into a smart workspace for organizing chats, files, and research. The new upgrades allow Projects to remember related conversations, tone preferences, and files, making it easier to manage complex topics. You can now run deep research, upload files on mobile, use voice mode, and even have ChatGPT remember your formatting and voice preferences. The Deep Research tool blends your instructions with live web data, turning Projects into a powerful hub for ongoing work and collaboration.

Our Hot Take:
ChatGPT Projects now function more like a digital assistant than a simple folder. For marketers and creators, this means smarter brainstorming, better continuity, and seamless collaboration—perfect for campaign planning or content development.

Social Media Marketing / PPC

Meta Introduces AI Video Restyling for Instagram Edits

Meta has launched a generative AI video editing feature called “Restyle” for Instagram, letting users transform short videos with creative effects and AI prompts. You can now change outfits, locations, or styles—think video game, anime, or comic book vibes—with just a few taps. The feature is available on the Edits app, Meta AI app, and Meta.AI website, and videos can be shared directly on Instagram or Facebook. Over 50 editing prompts are available, making high-quality, creative edits accessible to everyone.


Our Hot Take:
 AI-powered video editing is democratizing creativity for brands and creators. Use Restyle to make your Instagram content stand out, experiment with new aesthetics, and engage your audience in fresh, fun ways.

Google Ads Enhances Keyword Targeting with URL Inclusions and Exclusions

Google Ads now lets advertisers manually include or exclude specific URLs in the Keywords tab, bringing a new level of control to Search campaigns. This feature helps improve traffic quality, prevent ads from appearing on irrelevant or competitor sites, and guide ad delivery based on site content. While still in early stages, this update promises more precise targeting and better ROI for advertisers.

Our Hot Take:
Fine-tuning where your ads appear is crucial for campaign efficiency. Start testing URL inclusions/exclusions to optimize placements, reduce wasted spend, and reach the most relevant audiences.

SEO

Google Updates Its Guidance on Robots.txt for Auto-Translated Pages

Google has removed its old advice to block auto-translated pages via robots.txt, reflecting a shift toward evaluating content quality over creation method. Now, site owners should focus on providing valuable translations and use page-level controls (like meta robots tags) for low-quality pages, rather than blanket blocking via robots.txt. This change is part of Google’s broader move to reward genuinely helpful content, regardless of whether it’s human- or machine-translated.

Our Hot Take:
If you manage multilingual sites, review your robots.txt and meta tags. Prioritize user value and translation quality to maximize visibility and avoid unnecessary blocking.

Related Blog:
Content Marketing and SEO: A Perfect Match

Recommended Readings

Tip of the Week

Test HubSpot’s AI-powered campaign assistant—let it generate campaign plans and assets to speed up your next launch and free up time for strategy.💡

Summary:

Here’s your quick recap:

  • HubSpot: AI-powered journey automation, campaign assistance, and smarter data tools for next-level marketing and sales. 📈

  • OpenAI: ChatGPT Projects now offer smarter organization, memory, and deep research for ongoing work. 🤖

  • Meta: AI video restyling makes Instagram content more creative and engaging. 💡

  • Google Ads: URL inclusions/exclusions give advertisers more control over keyword targeting. 👀

  • Google SEO: Focus on translation quality and user value, not just blocking with robots.txt. 🌐

Stay agile, keep experimenting, and let these trends fuel your next big win!

Meme of the Week