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- HubSpot x Gemini, LinkedIn’s Event Ads, and Meta’s Brand Safety Boost—This Week’s Wins
HubSpot x Gemini, LinkedIn’s Event Ads, and Meta’s Brand Safety Boost—This Week’s Wins
AI embedded in your workflow, model control returns to ChatGPT, Meta’s brand safety upgrade, LinkedIn’s event amplification, and Google’s personalized Top Stories—your weekly growth brief.
Code Peddle
August 19, 2025
Hey there, Digital Marketing Rockstars! 🎸
Manmeet here, back with the sharpest moves shaping growth this week. From HubSpot’s AI-powered workflows to OpenAI’s model picker comeback, plus brand safety upgrades and new B2B ad formats—you’ve got plenty of levers to pull. Grab your brew and let’s dive in.
In today's email:
1. HubSpot x Google Gemini: AI inside your daily workflows. 📈
2. OpenAI revives the model picker post–GPT-5 rollout. 🤖
3. Meta upgrades Brand Rights Protection with AI matching.💡
4. LinkedIn launches Thought Leader Event Ads. 👀
5. Google adds “Preferred Sources” for Top Stories in Search. 🌐
Marketing Automation
HubSpot and Google Gemini Integration: Revolutionize Your Workflow with AI
HubSpot’s integration with Google Gemini brings AI assistance directly into Google Workspace, enabling teams to automate content creation, streamline CRM-driven tasks, and enhance collaboration without switching tools. Marketers can generate briefs, summaries, and emails faster, while sales and service teams can route tickets, personalize outreach, and maintain governance with HubSpot’s permissioned data controls powering Gemini’s responses.
Our Hot Take:
Embedding AI where work happens is the unlock—less context switching, more measurable output. Start by mapping two or three high-frequency tasks per team (briefing, call follow-ups, ticket triage) and standardize prompts that reference CRM fields and lifecycle status. Wrap with governance: confirm role-based access, define data boundaries, and set a review step for AI-assisted assets. This is how AI moves from novelty to dependable throughput.
Staying ahead means staying informed. By embracing these updates with our HubSpot Consulting Services, you’re not just improving your HubSpot portal—you’re improving your entire customer journey.
Content Marketing
OpenAI Revives Model Picker After GPT-5 Rollout
OpenAI has restored the classic model picker in ChatGPT after pushback on the universal GPT-5 auto-router. Paid users can now choose modes like Auto, Fast, and Thinking, with access to legacy options including GPT-4o and GPT-3, and OpenAI signaled more customization and improved personalities are coming next. This gives content teams finer control over speed, depth, and cost for different workflows.
Our Hot Take:
Editorial and content ops thrive on predictability. Lock the model to match the job: use Fast for ideation and first drafts, Thinking for complex research or multi-step logic, and legacy models where tone and formatting are known-good. Document which model to use for each task (briefs, outlines, long-form, summaries), and benchmark quality vs. latency so your team can move quickly without quality drift.
Social Media Marketing / PPC
Meta Unveils Enhanced Brand Rights Protection Manager Meta has revamped its Brand Rights Protection Manager with a cleaner UI, faster takedown workflows, and AI-powered image matching that can detect lookalikes—even when scammers don’t directly use your IP. It also expands reporting to scam ads at scale, helping brands clamp down on impersonation and fraud across Meta properties. | LinkedIn Unveils Thought Leader Event Ads for B2B Marketers LinkedIn now allows sponsoring user posts that promote events, blending the credibility of real voices with paid scale. Early benchmarks point to up to 1.6x higher engagement than standard formats, making it a potent addition to B2B event promotion stacks—especially for webinars, product launches, and executive roadshows. |
SEO
Google Empowers Users with ‘Preferred Sources’ in Top Stories
Google’s new Preferred Sources lets users pick their favorite news outlets for the Top Stories carousel, now live in the US and India. It nudges Search toward more personalized news consumption, increasing the likelihood that selected outlets appear prominently for that user’s future queries.
Our Hot Take:
For publishers and brands with newsroom functions, this raises the premium on being a “must-follow” source. Double down on topical authority clusters, speed-to-publish for breaking coverage, and consistent bylines that build loyalty. Encourage readers to set your brand as a preferred source within your owned channels and newsletters to compound visibility over time.
Recommended Readings
Google advises creating unique, crawlable landing pages for valuable images—each with original, descriptive text—to maximize indexation and visibility in image search. Galleries or JS lightboxes alone can limit discovery; giving every key image its own URL and context expands reach and improves relevance signals.
LinkedIn is ending its U.S. test of alternate feed “pills” like For You, Following, and curated News, and refocusing on a single primary algorithmic feed. The pivot aligns with user preference for streamlined discovery and engagement, directing attention back to the core feed experience for creators and brands.
Tip of the Week
Map three repetitive tasks per team and standardize AI prompts that reference CRM fields; measure time saved and quality outcomes for a quick win you can scale.💡
Summary:
Here’s your quick recap:
HubSpot x Gemini: Bring AI to where your teams work for faster briefs, follow-ups, and ticket routing. 📈
OpenAI model picker: Choose the right model for each job to balance quality, speed, and cost. 🤖
Meta brand safety: Use AI matching and streamlined takedowns to reduce fraud and protect performance. 💡
LinkedIn event ads: Sponsor authentic voices to lift engagement and drive registrations. 👀
Google Preferred Sources: Build loyal audiences who elevate your visibility in Top Stories. 🌐
Meme of the Week
