• Code & Peddle
  • Posts
  • Instagram's New Metric + Google's SEO Insight Revealed!

Instagram's New Metric + Google's SEO Insight Revealed!

Discover Cutting-Edge Updates in Automation, SEO, and Social Media for Unbeatable Results

Author

Code Peddle
July 09, 2024

Sport Update GIF by The Game Awards

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to dish out the hottest digital marketing news that'll make your strategies sizzle. Grab your favorite caffeinated beverage, and let's dive in!

In today's email:

1. HubSpot's game-changing updates (and a little hiccup) 🚀
2. AI taking over the marketing world (in a good way!) 🤖
3. Instagram's new obsession with 'sends' 💡
4. Google's new toy for conversion tracking 🌐
5. Google's plot twist on robots.txt 📂

Marketing Automation

HubSpot Faces Cybersecurity Breach: Impact on Customers

HubSpot just dropped some mind-blowing updates that'll make your marketing life way easier. We're talking custom date-time properties, new workflow actions, and deal insights on all views. It's like Christmas came early for us marketing nerds!

Our Hot Take:

Listen up, folks - this is huge for streamlining your processes. Imagine automating those pesky association labels or getting a bird's eye view of your deals without breaking a sweat. It's like HubSpot read our minds (or our frustrated tweets). These updates mean you can create slick, branded webinars faster than you can say "lead magnet," and your chat game will be smoother than a fresh jar of Skippy. Time saved = more opportunities to convert those leads into cold, hard cash.

But, there's a flip side. HubSpot recently faced a cybersecurity breach, affecting numerous customers. While they work to resolve the issue, it's a good reminder to stay vigilant and monitor your accounts for any suspicious activity. Balancing innovation with security is key to maintaining customer trust and ensuring your marketing efforts aren't derailed by data breaches.

Content Marketing

AI Fuels Marketing Industry Growth in 2024

HubSpot's 2024 State of Marketing Report highlights AI as a key growth driver, with 64% of marketers using AI tools and 85% reporting improved content quality. AI enhances efficiency, enabling marketers to save 2.5 hours per day on tasks and focus on strategic work, leading to more innovative campaigns.

Our Hot Take:

This isn't just another tech fad, folks. AI is like having a super-smart intern who works 24/7 and never asks for coffee breaks. It's freeing up an average of 2.5 hours per day for marketers to focus on the big-picture stuff. So if you're not on the AI train yet, it's time to hop aboard. But remember, AI is a tool, not a replacement for your creative genius. Use it to enhance your ideas, not generate them from scratch. The future of marketing is human creativity powered by AI efficiency!

Related Blog:
ChatGPT: The Ultimate Content Creation Tool You Need

Social Media Marketing / PPC

Instagram's Algorithm Shift: Why 'Sends' Are the New Engagement Metric

Instagram's latest algorithm update prioritizes 'sends' as a key engagement metric, making private shares crucial for visibility. Focus on creating shareable, high-quality content to maximize reach. Adapt your strategy to encourage more audience shares.

Our Hot Take:

This is a game-changer, folks. It's not just about likes and comments anymore - Instagram wants to see your content sliding into DMs. So how do we adapt? Focus on creating content so good, so valuable, so share-worthy that your audience can't help but send it to their friends. Think conversation starters, insider tips, or mind-blowing facts. The kind of stuff that makes people go, "OMG, you have to see this!" It's time to stop chasing vanity metrics and start creating content that sparks real conversations.

Google Launches EC Assist to Simplify Enhanced Conversions Setup

Google's new Chrome extension, EC Assist, helps advertisers streamline their Enhanced Conversions setup. It aids in troubleshooting and optimizing by identifying issues and suggesting actionable steps, making conversion tracking and performance enhancement easier.

Our Hot Take:

This is a big deal for anyone running Google Ads (which should be all of you, right?). Enhanced Conversions can seriously boost your ad performance, but setting them up has been about as fun as a root canal. This new tool is like having training wheels for your conversion tracking. It'll help you identify issues and suggest fixes, making it easier to get those juicy, accurate conversion numbers. And we all know what that means - better data, better decisions, and better ROI. So go ahead, give it a spin. Your ad campaigns (and your sanity) will thank you.

SEO

Google Clarifies: Robots.txt Not Essential for Root Domains

Google's recent update states that a robots.txt file on your root domain is not mandatory for indexing or ranking. Focus on high-quality content and user experience instead. This simplifies website management, allowing webmasters to prioritize content creation and optimization. Adapt your SEO strategies accordingly!

Our Hot Take:

Now, before you go deleting your robots.txt file, let's break this down. Google's saying it's not mandatory, but that doesn't mean it's useless. Think of it like wearing a belt with suspenders - maybe overkill, but it keeps your pants up, right? The real takeaway here is to focus on creating killer content and a smooth user experience. That's what Google really cares about. So instead of obsessing over technical SEO tricks, pour that energy into making your site so awesome that Google can't help but rank it.

Summary:

So what does all this mean for your business? Whether you're a scrappy startup or a marketing mogul, staying on top of these trends can give you a serious edge.

HubSpot's new tools? They're like having a marketing Swiss Army knife - versatile and powerful. Just remember to keep an eye on security. 👀

AI in marketing? It's not the future, it's the now. Use it to supercharge your creativity, not replace it. 🤖

Google's SEO bombshell? Focus on awesome content, not technical tricks. That's the real secret sauce. 📝

Instagram's 'send' obsession? Time to create content so good, people can't help but share it privately. 📢

And Google's new PPC tool? It's like having training wheels for your conversion tracking. Use it to pedal your way to better ROI. 💰

At the end of the day, it's all about using these tools and insights to reach more of your ideal customers. And this newsletter? It's your VIP backstage pass to staying ahead of the game. 🏆

Now go out there and show 'em what you've got!

Meme of the Week