LinkedIn Video Tips: Engage and Expand Your Reach

Discover HubSpot’s AI Workspaces, ChatGPT’s memory feature for tailored responses, LinkedIn’s expert tips for video content, Meta Ads' new tracking feature, and critical SEO insights for optimizing AI-driven search.

Author

Code Peddle
April 15, 2025

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Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, bringing you the freshest insights to help you stay ahead of the curve. This week’s newsletter is packed with updates designed to supercharge your strategies. Grab your favorite brew, and let’s dive in!

In today's email:
 
1. HubSpot’s AI-powered Workspaces streamline workflows for fast-moving teams. 📈
2. ChatGPT steps into personalization with memory features. 🤖
3. LinkedIn’s expert video tips: Engage like a pro.💡
4. Meta Ads roll out automatic UTM parameters for seamless tracking. 👀
5. Google redefines search behavior with AI-linked Overviews. 🌐

Marketing Automation

HubSpot Unveils AI-Powered Workspaces in Marketing Hub Enterprise

HubSpot has introduced AI-powered Workspaces within its Marketing Hub Enterprise, designed to enhance collaboration, optimize campaigns, and empower businesses to scale.

Our Hot Take:
HubSpot has hit the mark with its new AI-powered Workspaces, giving teams the tools to move faster and smarter. Whether you're working on large-scale campaigns or juggling multiple initiatives, these features help you keep everything streamlined and actionable. If precision and scalability are your goals, HubSpot’s Marketing Hub Enterprise is worth exploring. It’s a real game-changer for teams striving to work efficiently without compromising on strategy.

Content Marketing

OpenAI Enhances ChatGPT with Memory for Personalized Conversations

OpenAI’s memory feature allows ChatGPT to remember past interactions, adding context to text, voice, and image responses for Pro and Plus users.

Our Hot Take:
This is personalization on steroids! With ChatGPT’s new memory feature, your AI assistant becomes smarter, tailoring responses based on your history. For content marketers, this opens the door to creating deeply personalized experiences for customers. Imagine ChatGPT remembering the unique pain points and goals of your audience during brainstorming sessions or customer interactions—it’s a giant leap forward in creative collaboration and customer support.

Social Media Marketing / PPC

LinkedIn Shares Expert Tips for Engaging Video Content

LinkedIn has released tips to help professionals create impactful video content, from scripting to leveraging editing tools.

Our Hot Take:
Video creation on LinkedIn is up by 100%—if you’re not leveraging this format, you’re missing out! LinkedIn’s expert advice on crafting compelling scripts and using editing tools is perfect for professionals looking to stand out in their field. Whether you’re launching thought leadership content, tutorials, or industry insights, LinkedIn is the platform to boost engagement and expand your reach. Pro tip: Keep your videos polished, professional, and straight-to-the-point.

Meta Ads Now Automatically Add UTM Parameters to All Ads

Meta has started auto-tagging ads with UTM parameters for simplified campaign tracking and reporting.

Our Hot Take:
Attention marketers—Meta just made your life easier! Automatic UTM parameters are a big win for anyone working in PPC. Forget manually tagging URLs; Meta lets you dive straight into performance analysis with consistent data across platforms. If you’re offering PPC marketing services, this upgrade ensures you can track user journeys with greater accuracy and efficiency. Make sure to review your analytics setup to leverage this seamless tracking feature.

SEO

Google integrates AI Overviews with core search results, offering faster, more informative answers.

Our Hot Take:
Google is rewriting the rules of search! By linking AI Overviews to main search results, users can quickly grasp key insights without extra clicks. For SEO professionals, this is a wake-up call to optimize for generative AI summaries. Focus on creating concise, well-structured content to ensure your site becomes part of these AI-generated answers. It’s an exciting shift, but one that requires careful planning to maintain visibility in this new search landscape.

Related Blog:
How to Conduct an SEO Audit for Your Website

Recommended Readings

Tip of the Week

Focus on Concise Content for SEO: With Google integrating AI Overviews into search, prioritize concise, structured content that answers key questions while remaining user-friendly.💡

Utilize LinkedIn Video Tools: Experiment with LinkedIn’s editing and scripting tips to create short, engaging videos that resonate with your professional audience.💡

Summary:

Here’s this week’s scoop in a nutshell:

HubSpot Workspaces: Supercharge team workflows with AI-powered tools. 📈

ChatGPT Memory Features: Personalize customer and creative strategies with smarter AI responses. 🤖

LinkedIn Video Tips: Leverage video to boost engagement and professional visibility. 💡

Meta Ads UTM Parameters: Automate tracking and streamline performance analysis. 👀

Google AI Overviews: Optimize for AI search to stay competitive in evolving SEO. 🌐

At the end of the day, staying ahead means adapting quickly—and that’s exactly what we’re here to help you do.

Now go out there and show ’em what you’ve got!

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