Marketo Deadlines, Meta Shake-Ups, and Google Merchant API: What to Do Now

Marketo identity and API deadlines, long-form content that converts, Meta’s multilingual video, new Meta billing rules, and Google’s Merchant API—your action plan inside.”

Author

Code Peddle
August 26, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with the most important shifts shaping your marketing stack this week. From critical Marketo identity and API transitions to smarter content bets, AI-fueled translation on social, Meta’s billing shake-up, and a major upgrade to Google’s commerce toolkit—there’s plenty to act on. Grab your brew and let’s dive in.

In today's email:

1. Marketo: Identity cutover and API deprecations—deadlines and what to do next. 📈
2. Content: Why long-form still wins for trust, rankings, and conversion. 🤖
3. Social: Meta’s AI audio translations expand your global reach.💡
4. PPC: Meta changes how campaigns are billed and capped. 👀
5. SEO: Google’s Merchant API is GA—time to plan the migration. 🌐

Marketing Automation

 

Key Changes in the August 2025 Adobe Marketo Engage Release

Adobe Marketo Engage is phasing out legacy login and access controls and standardizing on Adobe Identity—customers must migrate by September 30, 2025. Legacy IP restrictions and SSO tied to Marketo Identity are deprecated, with access governance moving into Adobe’s Admin Console. On the integration front, the REST API access_token query parameter is being deprecated in favor of Authorization header authentication after October 31, 2025, and the SOAP API reaches end-of-support the same day—teams should migrate integrations to REST. Net: identity, access, and API security are consolidating under Adobe’s modern standards to reduce risk and streamline administration.

Our Hot Take:
Treat this like a compliance sprint. Create a two-track plan: (1) Identity and access—map users and roles, set up Adobe Identity and SSO in the Admin Console, and document new location-based controls; (2) Integrations—inventory all API calls, swap query-string tokens for Authorization headers, and finalize SOAP-to-REST migrations well before October 31 to avoid outages. Build a cutover checklist and stage changes in a sandbox before production. This is a rare opportunity to clean up tech debt, standardize governance, and harden your RevOps foundations.

Staying ahead means staying informed. By embracing these updates with our Marketo Consulting Services, you’re not just improving your Marketo portal—you’re improving your entire customer journey.

Content Marketing

Unlocking the Power of Long-Form Content

Long-form content continues to be a high-ROI investment: tackling complex topics in-depth builds topical authority, satisfies search intent comprehensively, and keeps visitors engaged longer. Thorough resources—think guides, explainers, and playbooks—earn links, trust, and conversions by demonstrating expertise while answering the “next three questions” a reader will have.

Our Hot Take:
Adopt a pillar-and-proofs model. Publish one canonical pillar per core topic (2,000–4,000 words) supported by targeted sub-articles and visual assets. Optimize for skim and substance—executive summary, strong H2s, jump links, and actionable checklists—then layer in subject-matter quotes and data to differentiate. Close with practical next steps and internal CTAs to move readers down-funnel. Quality beats volume; update quarterly to maintain freshness.

Social Media Marketing / PPC

Meta Unveils AI-Powered Audio Translations for Video Content

Meta now enables AI audio translations that also sync lip movements for more natural multilingual videos, starting with English–Spanish. For brands and creators, this reduces production friction when localizing social video—accelerating global reach on Facebook and Instagram without full re-shoots or heavy post-production.

Our Hot Take:
Build localization into your content ops. Start with your top-performing evergreen videos and translate them for priority markets, ensuring captions, on-screen text, CTAs, and links are localized too. Test native uploads for each language audience, and monitor retention, completion rates, and saves by locale. Keep a cultural review step in the workflow—translation is table stakes, nuance is what drives resonance.

Meta Updates Ad Billing: What Marketers Need to Know

Meta is shifting to upfront charging for the full campaign budget at confirmation, moving away from threshold-based billing. Additionally, Advantage+ campaign spending will be capped by average spend limits to enforce predictability. While this may help with forecasting and financial controls, it can constrain in-flight flexibility and pacing adjustments.

Our Hot Take:
Recalibrate planning and cash flow. Align finance on earlier budget drawdown and revisit pacing strategies—shorter flights, phased budgets, or more granular campaign splits to preserve agility. For Advantage+, set realistic averages and define escalation rules when performance warrants reallocation. Strengthen daily monitoring: watch CPA volatility, learning phase stability, and frequency so caps don’t throttle winners.

SEO

Google Merchant API Now Generally Available: What Marketers Should Know

Google’s Merchant API is now the flagship for managing product data, replacing the Content API by August 2026. The upgrade unlocks richer shipping signals, faster issue resolution, and scalable image-editing capabilities via API—benefits that can improve feed quality, eligibility, and conversion performance across surfaces.

Our Hot Take:
FStart migration planning now. Audit current Content API usage, extensions, and automations; design a phased rollout by catalog segment; and pilot the Merchant API on a subset to validate mappings, shipping attributes, and image transformations. Build monitoring for disapprovals and data freshness SLAs. Merchants and agencies that adopt early will gain an edge in feed health, diagnostics, and speed-to-fix—key drivers of revenue at scale.

Recommended Readings

Tip of the Week

Spin up a 2-week migration war room: finalize Adobe Identity/SSO, inventory every Marketo integration, and stage REST header auth plus SOAP retirements in test before production cutover.💡

Summary:

Here’s your quick recap:

  • Marketo: Cut to Adobe Identity by Sep 30; retire query-string REST auth and SOAP by Oct 31—make identity and integration migrations a top priority. 📈

  • Content: Long-form earns trust and rankings—ship one pillar per core topic and refresh quarterly. 🤖

  • Social: Meta’s AI translations fast-track multilingual video—localize holistically, not just audio. 💡

  • PPC: Meta’s upfront billing and Advantage+ caps boost predictability—adjust pacing, cash flow, and monitoring. 👀

  • SEO: Migrate to Google’s Merchant API ahead of 2026—pilot, map shipping signals, and harden diagnostics. 🌐

Meme of the Week