Marketo's Email Designer 2.0: Your Inbox Will Never Be the Same

Discover Marketo's email revolution, Perplexity AI's research magic, LinkedIn's ad targeting boost, Google's AI image creation, and the truth about audio SEO. Your weekly dose of marketing wisdom awaits!

Author

Code Peddle
February 25, 2025

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Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to dish out the hottest digital marketing scoop that'll make your strategies sizzle. Grab your favorite brew, and let's dive in!

In today's email:
 
1. Marketo's email designer gets a facelift. 📈
2. Perplexity AI's 'Deep Research' tool challenges the giants. 🤖
3. LinkedIn ads get a CRM boost.💡
4. Google Ads goes full AI with image creation. 👀
5. Google sets the record straight on audio SEO. 🌐

Marketing Automation

Marketo Unveils Enhanced Email Designer

Marketo has introduced a new email designer as part of its January updates, promising improved productivity and efficiency.

Our Hot Take:
Hold onto your inboxes, folks! Marketo just dropped an email designer that's slicker than a greased pig at a county fair. This WYSIWYG wonder is like having a graphic designer and an AI assistant rolled into one. With AI-generated content suggestions and seamless Adobe Experience Manager integration, you'll be crafting emails that'll make your subscribers swoon. But don't worry, old-school marketers – the classic editor isn't going anywhere yet. It's like Marketo's giving us the best of both worlds. Time to flex those creative muscles and show your email list what you're made of!

Content Marketing

Perplexity AI Challenges Tech Giants with Lightning-Fast 'Deep Research' Tool

Perplexity AI has unveiled its game-changing 'Deep Research' tool, positioning itself as a formidable competitor to OpenAI and Google.

Our Hot Take:
Well, well, well... looks like we've got a new contender in the AI ring! Perplexity's 'Deep Research' tool is like having a team of PhDs in your pocket, ready to whip up comprehensive reports faster than you can say "citation needed." With 500 daily queries for Pro users, it's practically begging you to ask it anything. For content marketers, this could be a game-changer. Imagine cranking out well-researched, authoritative content in minutes instead of hours. But remember, while AI can do the heavy lifting, it's your human touch that'll make your content truly shine. Use this tool wisely, and you might just become the most knowledgeable voice in your niche!

Social Media Marketing / PPC

LinkedIn Boosts Ad Targeting with Enhanced CRM Integration

LinkedIn has unveiled significant updates to its advertising tools, focusing on improved CRM integration and expanded attribution data.

Our Hot Take:
LinkedIn just turned up the heat on its ad game, and it's hotter than a jalapeño popper! With enhanced CRM integration, you can now target your ads with surgical precision. We're talking about a 31% increase in attributed conversions and a 20% drop in cost per action. That's not just an improvement; it's a full-on marketing revolution. And with the Revenue Attribution Report now stretching to 365 days, you can track your ROI longer than most New Year's resolutions last. It's time to dust off those CRM databases and start crafting campaigns that'll have your target audience clicking faster than you can say "professional networking."

Google Ads Revolutionizes Image Creation with AI-Powered Tools

Google Ads has unveiled three groundbreaking updates to its image and assets system, powered by Imagen 3.

Our Hot Take:
Buckle up, PPC pros! Google Ads just strapped a rocket to your image creation process. With AI-generated images that can include people and faces, you're no longer limited by your stock photo subscription. It's like having a personal photographer who works at the speed of thought. And those asset-audience recommendations? They're like having a crystal ball that tells you exactly what your audience wants to see. But the real cherry on top is the asset testing for Performance Max campaigns. It's time to put those AI-generated assets to the test and watch your conversions soar. Remember, with great power comes great responsibility – use these tools to create ads that don't just catch eyes, but capture hearts (and wallets)!

SEO

Google's Take: Audio Versions of Web Pages Don't Boost SEO

Google's Martin Split has clarified that adding audio versions of web pages or blog posts doesn't impact search rankings.

Our Hot Take:
Well, folks, Google just burst the audio SEO bubble faster than you can say "Alexa, play my favorite podcast." Turns out, those audio versions of your web pages are great for user experience, but they won't do squat for your search rankings. It's like bringing a kazoo to a rock concert – fun for the audience, but it won't make you a headliner. But don't toss out your microphone just yet! While audio content might not boost your SEO directly, it can still enhance user engagement and accessibility. The key takeaway? Focus on creating killer written content first, and let audio be the cherry on top of your content sundae.

Recommended Readings

Tip of the Week

Leverage AI for Content Research: Experiment with tools like Perplexity AI's Deep Research to streamline your content creation process. Use it to gather comprehensive information quickly, but always add your unique insights and brand voice to the final product.💡

Optimize Your LinkedIn Ad Strategy: Take advantage of LinkedIn's enhanced CRM integration. Review your CRM data, segment your audience effectively, and create targeted campaigns that speak directly to your prospects' needs and pain points.💡

Summary:

Ready to supercharge your marketing game? This week's scoop is packed with game-changers that could be your secret weapon. Let's break it down:

Marketo's New Email Designer: Time to craft emails that'll make your subscribers swoon. 📈

Perplexity AI's Deep Research: Your ticket to lightning-fast, comprehensive content research. 🤖

LinkedIn's Ad Targeting Upgrade: CRM integration that'll have your ads hitting bullseyes.💡

Google Ads' AI Image Creation: Unleash your inner Picasso with AI-powered visuals. 👀

Audio SEO Myth Busted: Focus on killer written content; let audio enhance the experience. 🌐

At the end of the day, it's all about staying ahead of the curve and using these insights to reach more of your ideal customers. And guess what? This newsletter is your VIP backstage pass to staying ahead of the game.

Now go out there and show 'em what you've got!

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