Marketo Engage April 2025: What’s New & How to Leverage It

Explore Marketo’s latest release, Google Gemini’s image upgrades, LinkedIn’s strategy guide, YouTube’s new ad format, and Google’s SEO anchor text advice.

Author

Code Peddle
May 06, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to deliver the freshest digital marketing insights to power up your strategies. Grab your favorite brew, and let’s dive in!

In today's email:
 
1. Marketo Engage April 2025 release: Smarter, faster marketing automation. 📈
2. Google’s Gemini chatbot upgrades with powerful image creation tools. 🤖
3. LinkedIn’s complete 2025 strategy guide for marketers.💡
4. Google’s new Pause Ads on YouTube: Engage viewers during video pauses. 👀
5. Google warns against overusing anchor text for SEO. 🌐

Marketing Automation

Marketo Engage April 2025 Release: Smarter, Faster Marketing Automation

Adobe’s latest Marketo Engage update focuses on improved speed, usability, and integration capabilities. These enhancements help marketers work more efficiently and deliver tailored experiences.

Our Hot Take:
The April release is a big win for teams looking to scale smarter, not harder. From faster workflows to deeper integrations, Marketo Engage is sharpening its edge. If you want to get the most out of these upgrades, partnering with a Marketo Consulting expert is a smart move. They can help you fine-tune your automation strategy and unlock the full potential of these new features.

How IT Companies Scale MQL Efforts with Code & Peddle as Their Marketo Partner

Content Marketing

Google’s Gemini Chatbot Introduces Enhanced Image Creation Tools

Google upgraded Gemini with native image editing, allowing users to modify AI-generated images or upload their own for multi-step, nuanced edits.

Our Hot Take:
Gemini’s new image tools blend text and visuals like never before. Whether you want to tweak backgrounds, swap objects, or create illustrations, this update offers rich, interactive experiences. For content marketers, this means more creative freedom and the ability to craft compelling multimedia content directly within conversations.

Social Media Marketing / PPC

LinkedIn for Marketers: A Complete 2025 Strategy Guide

This comprehensive guide covers everything from content creation to ad optimization and analytics for B2B success on LinkedIn.


Our Hot Take:
LinkedIn continues to be the powerhouse for B2B marketing. This guide is a goldmine of actionable insights to help you sharpen your content strategy, optimize LinkedIn ads, and measure performance. Whether you’re just starting out or scaling up, these tips will help you stand out and connect with your professional audience effectively.

Google Introduces Pause Ads on YouTube to Boost Viewer Engagement

Pause Ads display banner ads when viewers pause videos, offering a less intrusive way to capture attention during natural breaks.

Our Hot Take:
Pause Ads are a clever new ad format that respects user experience while creating fresh engagement opportunities. Brands can now connect with viewers at moments of heightened attention without interrupting content flow. If you’re running YouTube campaigns, this is a creative space worth exploring to boost interaction.

Maximizing B2B Growth: Unleashing the Potential of LinkedIn Paid Advertising with Code & Peddle

SEO

Google Warns Against Overusing Anchor Text for SEO

Google cautions that excessive exact-match anchor text can dilute SEO effectiveness and may trigger spam signals.

Our Hot Take:
Over-optimization is a real risk. Google’s advice is clear: use natural, varied anchor text to maintain authenticity and improve rankings. Avoid repeating the same anchor text sitewide, especially in multiple navigational areas. Focus on user-friendly, organic linking strategies to keep your SEO healthy and effective.

Recommended Readings

Tip of the Week

Partner with a Marketo Consulting Expert: To fully leverage the April 2025 release, get professional help to optimize your automation workflows and integrations.💡

Use Natural Anchor Text: Vary your internal linking anchors to maintain SEO health and avoid spam signals.💡

Summary:

Here’s your quick recap:

Marketo Engage: April 2025 release brings speed and integration upgrades-partner with experts to maximize benefits. 📈

Google Gemini: New image editing tools unlock richer content creation possibilities. 🤖

LinkedIn Strategy: A must-read guide for B2B marketers to enhance content and ads.💡

YouTube Pause Ads: Engage viewers during natural breaks with less intrusive ads. 👀

Anchor Text SEO: Use varied, natural anchors to avoid penalties and improve rankings. 🌐

Stay ahead by integrating these insights into your marketing playbook.

Meme of the Week