Marketo Engage May 2025: Smarter Email Design & Analytics

Explore Marketo’s latest release, Google Gemini’s AI upgrades, Instagram’s new DM features, Meta Ads’ smarter bidding, and how Google AI Mode is reshaping analytics.

Author

Code Peddle
May 27, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with the latest digital marketing insights to keep your brand scaling and your strategies sharp. Grab your favorite brew-let’s dive in!

In today's email:
 
1. Marketo Engage’s May 2025 release: Smarter email design & analytics. 📈
2. Google Gemini AI launches in Chrome and gets major app upgrades. 🤖
3. Instagram rolls out DM voice message transcription and longer audio clips.💡
4. Meta Ads introduces Value Rules for smarter audience bidding. 👀
5. Google’s AI Mode makes user traffic untrackable—what marketers need to know. 🌐

Marketing Automation

Adobe Marketo Engage May 2025 Release: Enhanced Email Designer & Advanced Analytics

Adobe Marketo Engage’s May 2025 update is all about making marketers’ lives easier and more insightful. Classic email templates now work seamlessly with the new Email Designer, so you can upgrade your emails without starting from scratch. Trigger tokens now support any activity attribute, making automation smarter and more flexible. The big news? The Advanced BI Analytics tool is now in public beta, bringing richer data visualization and faster performance for deeper campaign insights. Heads up: REST API query parameter and SOAP API support will be deprecated by October 31, 2025—so plan your integrations accordingly!

Our Hot Take:
This release is a win for teams who crave both creative freedom and data-driven decision-making. The new analytics tool is especially powerful for marketers who want to dig deeper into performance and optimize campaigns in real time. If you haven’t explored the new Email Designer or BI Analytics, now’s the time!

Content Marketing

Google Gemini App Gets Major Upgrade with Real-Time AI Video and Deep Research

The Gemini app just leveled up with real-time AI video analysis and enhanced deep research tools. Instantly analyze video content and access comprehensive, AI-driven research support—perfect for creators, marketers, and anyone who wants to work smarter on the go.

Our Hot Take:
Gemini is quickly becoming an indispensable productivity tool for content creators and marketers. Whether you’re researching, summarizing, or analyzing video, these upgrades help you move faster and deliver sharper insights.

Social Media Marketing / PPC

Instagram Introduces Voice Message Transcription and Longer DM Clips

Instagram is making DMs more accessible and flexible! Voice messages are now automatically transcribed, so you can read audio messages on the fly. Plus, longer audio clips mean richer, more meaningful conversations in your chats.


Our Hot Take:
These features are a big win for accessibility and engagement. Brands and creators can connect with followers in more dynamic ways, and users get more options for how they communicate. Try out longer clips for behind-the-scenes updates or quick Q&As!

Meta Ads Unveils Value Rules for Smarter Audience Bidding

Meta Ads’ new “Value Rules” feature lets you optimize bids for specific audience segments. Adjust your bids based on the value of each segment, ensuring your budget goes further and your ROI climbs higher.

Our Hot Take:
This is a game-changer for advertisers who want to maximize efficiency. Fine-tune your campaigns by prioritizing high-value audiences and watch your performance metrics soar.

SEO

Google’s New AI Mode Makes User Traffic Untrackable for Marketers

Google’s AI Mode is raising the privacy bar—user traffic in this mode is now untrackable by traditional analytics and ad platforms. This means marketers will face new challenges in tracking, targeting, and measuring campaign effectiveness.

Our Hot Take:
The privacy-first era is here. Marketers need to pivot toward first-party data, contextual targeting, and creative measurement strategies. Stay agile and be ready to adapt as privacy tools continue to evolve.

Recommended Readings

Tip of the Week

Future-proof your marketing stack: Review your Marketo integrations and migrate away from deprecated APIs before October 31, 2025. Embrace new analytics and automation features to stay ahead of the curve!💡

Summary:

Here’s your quick recap:

  • Marketo Engage: Enhanced email design, smarter automation, and advanced analytics—plus key API deprecations to plan for. 📈

  • Google Gemini: AI-powered productivity in Chrome and the app, with real-time video and research tools. 🤖

  • Instagram DMs: More accessible and flexible with voice transcription and longer audio clips. 💡

  • Meta Ads: Optimize bids with Value Rules for smarter audience targeting. 👀

  • Google AI Mode: User privacy takes center stage—get ready for new measurement challenges. 🌐

Stay ahead, keep experimenting, and let these updates fuel your next marketing win!

Meme of the Week