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Marketo Engage’s New Email Designer: What’s Inside the May 2025 Update
Explore Marketo’s new Email Designer, Perplexity’s AI dashboards, LinkedIn’s CTA update, Meta’s carousel site links, and Google’s latest SEO guidance.
Code Peddle
June 03, 2025
Hey there, Digital Marketing Rockstars! 🎸
Manmeet here, back with the latest digital marketing insights to keep your brand scaling and your strategies sharp. Grab your favorite brew—let’s dive in!
In today's email:
1. Adobe Marketo Engage’s new Email Designer: personalization, cloning, and advanced analytics. 📈
2. Perplexity’s AI tool automates spreadsheets and dashboards—no coding needed. 🤖
3. LinkedIn removes custom CTA button from profiles: what it means for your strategy. 💡4. Meta launches carousel site links for Facebook & Instagram ads. 👀
5. Google confirms: SEO indexing is essential for AI Mode and AI Overviews. 🌐
Marketing Automation
Adobe Unveils Enhanced Email Designer in Marketo Engage Update
Adobe’s May 2025 Marketo Engage update is a game-changer for email marketers. The new Email Designer now works with classic templates, lets you easily clone emails, and supports advanced personalization using consistent token syntax across Adobe products. Role-based access control (RBAC) gives you granular asset permissions, and expanded trigger tokens let you automate campaigns with data from any activity attribute. Plus, GenStudio integration brings generative AI to your email creation process for scalable, on-brand content.
On the analytics side, the Advanced BI Analytics tool (in public beta) offers flexible, interactive reporting and visualization—perfect for deep dives into campaign performance. Heads up: REST API ‘access_token’ and SOAP API support will be deprecated after October 31, 2025, so update your integrations soon!
Our Hot Take:
This update is all about efficiency, flexibility, and smarter data. If you’re serious about email engagement and reporting, explore the new Email Designer and BI Analytics ASAP—and don’t wait to update your API integrations!
Content Marketing
Perplexity Launches AI Tool for Automated Spreadsheets and Dashboards
Perplexity’s new AI tool lets you generate spreadsheets, dashboards, and more from simple prompts—no technical skills required. Instantly turn data into actionable visuals, streamline reporting, and make analysis accessible for everyone on your team.
Our Hot Take:
This is a huge win for marketers and business owners who want to save time and make data-driven decisions without wrestling with Excel or BI tools. Try it for campaign reporting, sales tracking, or audience analysis—you’ll be amazed at the productivity boost.
Social Media Marketing / PPC
LinkedIn Removes Custom CTA Button from ProfilesLinkedIn has removed the custom call-to-action (CTA) button from user profiles, impacting how professionals and businesses drive traffic or specific actions. The goal? A cleaner, more streamlined profile layout.
| Meta Introduces Carousel Ads for Site Links on Facebook and Instagram Meta now allows site links to appear as carousel ads on Facebook and Instagram, giving advertisers more creative flexibility. Showcase multiple products or pages in a single, swipeable ad unit—perfect for boosting engagement and click-through rates. |
SEO
Google Confirms Indexing Needed for AI Mode and AI Overviews
Google clarified that for your content to appear in AI Mode or AI Overviews, it must be crawled and indexed—just like standard search results. No extra technical steps, but SEO fundamentals are more important than ever.
Our Hot Take:
If you want your content featured in Google’s AI-driven search, stick to best practices: ensure pages are crawlable, indexable, and optimized for quality and relevance. Strong SEO is your ticket to visibility in the next wave of search.
Recommended Readings
The Gemini app just leveled up with real-time AI video analysis and enhanced deep research tools. Instantly analyze video content and access comprehensive, AI-driven research support—perfect for creators, marketers, and anyone who wants to work smarter on the go.
Meta Ads’ new “Value Rules” feature lets you optimize bids for specific audience segments. Adjust your bids based on the value of each segment, ensuring your budget goes further and your ROI climbs higher.
Instagram is making DMs more accessible and flexible! Voice messages are now automatically transcribed, so you can read audio messages on the fly. Plus, longer audio clips mean richer, more meaningful conversations in your chats.
Tip of the Week
Update your Marketo integrations before October 31, 2025, and test the new Email Designer for more engaging, personalized campaigns.💡
Summary:
Here’s your quick recap:
Marketo Engage: New Email Designer, advanced analytics, and important API changes—upgrade your workflows now. 📈
Perplexity AI: Automate data analysis and reporting with a simple prompt. 🤖
LinkedIn: Custom CTA buttons are gone—focus on content and messaging. 💡
Meta Ads: Carousel site links offer new creative options for Facebook & Instagram. 👀
Google SEO: Indexing is essential for AI Mode and Overviews—keep your SEO sharp! 🌐
Stay agile, keep experimenting, and let these trends fuel your next big win!
Meme of the Week
