Marketo’s July Transformation, LinkedIn’s B2B Trust Formula & More

Major Marketo updates, the science behind powerful B2B content, LinkedIn’s trust formula, Meta’s new bidding power, and why old-school SEO is still your best bet. All in one newsletter.

Author

Code Peddle
July 29, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, dropping in with fresh digital insights to help your brand thrive as we close out July. With summer in full swing, now’s the perfect time to sharpen your edge and fuel your next campaign. Let’s dive right in—coffee in hand, ambition in heart.

In today's email:

1. Marketo’s July updates reimagine your marketing ops stack. 📈
2. A step-by-step guide to powerful B2B blog content. 🤖
3. LinkedIn’s secret sauce for B2B brand building in 2025.💡
4. Meta’s smarter bidding tools in Ads Manager. 👀
5. Why classic SEO still rules in the age of AI Overviews. 🌐

Marketing Automation

 

July 2025 Marketo Updates: Transforming Your Marketing Ops Stack

Marketo’s July update is all about velocity and control for marketing operations teams. With streamlined email creation, enhanced asset governance, and easier movement of assets between workspaces, teams will waste less time on admin and more on strategy. The big wins? Granular, role-based access ensures the right people touch the right assets, GenStudio integration brings creative closer to execution, and new REST API notifications make troubleshooting smoother. Marketo’s also ramped up transparency by letting teams monitor token usage and gain clearer oversight on automation workflows—so performance bottlenecks don’t go undiagnosed.

Our Hot Take:
Marketo’s focus on practical governance and efficiency is a major upgrade for any ops-heavy marketing team. By integrating creative tools and focusing on granular controls, this release empowers teams to scale campaigns with confidence—without the usual bottlenecks, asset mix-ups, or governance headaches. The smart move? Review new access roles, experiment with GenStudio integration, and assign someone to monitor workflow bottlenecks via the improved insights. These operational tweaks don’t just save time—they unlock more bandwidth for real innovation.

Content Marketing

The Ultimate Guide to Creating Strong B2B Blog Content

Leveling up your B2B marketing? Strong blogs are the linchpin. This week’s playbook breaks down how to define your audience, craft headlines that pop, optimize content for search, and weave in true thought leadership. The result? Content that attracts qualified leads, builds trust, and nurtures long-term relationships—without sounding generic or salesy.

Our Hot Take:
Too many B2B blogs fall into the trap of “safe and forgettable.” Instead, invest time in building audience personas and infuse every post with clear, unique insight. Use SEO, but let your subject-matter experts shine. Make every blog a stepping stone from stranger to advocate. The bold brands? They’re putting out fewer—but far more impactful—posts built on depth, actionable advice, and authority.

Social Media Marketing / PPC

LinkedIn’s Top B2B Brand Building Tips: Spotlight on Short Video and Influencer Marketing

LinkedIn’s latest B2B Marketing Benchmark report makes it official: trust is currency, with 94% of marketers prioritizing its role in brand building. Short-form video now leads for authentic engagement, letting marketers humanize their brands quickly. And influencer partnerships are gaining traction, providing both reach and credibility, as audiences look to trusted voices over polished pitches. As video sharing and creation continue to grow, integrating these strategies is a must for brands aiming to rise above the noise in 2025.
Our Hot Take:
Short-form video isn’t just a trend—it’s the mechanism for establishing immediate, emotional trust in B2B. Partnering with industry influencers injects authenticity and social proof. Start with short, candid videos from your own team, then strategically collaborate with niche thought leaders. Don’t wait for “viral”—focus instead on relatable, trustworthy content that earns mindshare and inspires action.

Meta Introduces Value Rules: Smarter Bidding in Ads Manager

Meta has launched Value Rules, allowing advertisers to set up to 10 customizable bidding tweaks based on user traits like age, gender, location, or platform—directly inside Ads Manager. This means you can prioritize and allocate spend to your highest-value segments without building endless ad sets. The result is both efficiency in management and the ability to sharply optimize for ROI at a granular level.
Our Hot Take:
This is real campaign agility: instead of one-size-fits-all bidding or bloated ad account structures, you can put budget behind what actually drives value. The key is using first-party data (and historical campaign insights) to build rules that reflect your brand’s unique segment value. Regularly review results, iterate on audience splits, and you’ll steadily drive higher returns without extra complexity.

SEO

Google: Standard SEO Still Rules for AI Overviews

Google has put rumors to rest: you don’t need to chase new Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) tricks to appear in AI Overviews. Instead, the same time-tested fundamentals of strong SEO apply—produce high-quality, helpful content, optimize for user intent, and follow best practices for on-page structure and reliability. Content quality, not content-creation method, is what gets you seen in both traditional and AI-enhanced search results.

Our Hot Take:
Amid all the noise about AI search, this is a welcome green light for marketers: stick to the basics and you’ll be future-proof. Focus on search intent, real answers, and helpful resources. Avoid gaming the system with shortcuts or chasing unproven optimization hype. The takeaway? Well-crafted, user-centric content is the foundation—no matter how Google evolves its search experience.

Recommended Readings

Tip of the Week

Take 30 minutes to try out Marketo’s asset governance and access controls—or have your content team build out one truly expert-driven B2B blog post. The small wins this week could shape your biggest results in Q3.💡

Summary:

Here’s your quick recap:

  • Marketo: July updates reshape marketing ops, with more speed and control for teams that want to scale. 📈

  • Content: B2B blog strength = deep insight, clear SEO, and thought leadership that moves audiences. 🤖

  • LinkedIn: Trust is everything, and short-form videos plus influencer partnerships are the keys to memorable B2B brand building.💡

  • Meta Ads: Value Rules allow for hyper-focused bidding without ad account sprawl. 👀

  • SEO: No AI hacks needed—classic best practices keep you ahead in both old and new Google search. 🌐

Stay curious, keep experimenting, and let these fresh ideas push your marketing forward!

Meme of the Week