Marketo Landing Pages: Best Practices for Higher Conversions

Discover Marketo landing page tips, 2025 content marketing trends, LinkedIn’s video headers, Meta’s CTA upgrades, and the latest Google SEO update.

Author

Code Peddle
July 01, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, with your latest dose of digital insights to keep your brand growing and your strategies ahead of the curve. Grab your coffee—let’s dive in!

In today's email:

1. Top tips for designing high-converting Marketo landing pages. 📈
2. Content marketing trends for 2025: uniqueness, AI tools, and forum engagement. 🤖
3. LinkedIn introduces video header images for articles and newsletters.💡
4. Meta Ads enhances CTA feature with example phrases. 👀
5. Google’s “srsltid” parameter in organic URLs sparks confusion among SEOs. 🌐

Marketing Automation

 

Top Tips for Designing High-Converting Marketo Landing Pages

Effective Marketo landing pages are the backbone of successful campaigns. Start with simple, user-friendly forms—minimize fields and leverage hidden fields or progressive profiling to reduce friction and boost conversions. Personalization is key: use dynamic content, Marketo tokens, and snippets to tailor experiences based on user behavior or segmentation. Keep your headlines clear, supporting text concise, and calls-to-action (CTAs) prominent—ideally above the fold and at the bottom of the page.

For scalability, design global forms and master templates with clear naming conventions and brand-aligned custom CSS. Limit editable modules to maintain brand consistency, and use high-quality visuals from a centralized asset gallery. Don’t overlook SEO basics: meta titles, descriptions, and clean URLs help with discoverability, while fast load times and error-free pages enhance user experience.

Track performance with Marketo’s analytics and external tools like Google Analytics and heatmaps. Regular A/B testing of elements like headlines, forms, and CTAs is essential for continuous improvement. Organize templates and assets in a central repository to streamline campaign launches and future-proof your landing page strategy.

Our Hot Take:
Mastering these best practices means higher conversion rates, easier maintenance, and a brand experience that stands out—no matter how many campaigns you run.

How IT Companies Scale MQL Efforts with Code & Peddle as Their Marketo Partner

Content Marketing

Content Marketing Trends: Uniqueness, AI Tools, and Forum Engagement Take Center Stage

In 2025, content marketing is about standing out with unique insights, creative data, and a focus on quality over quantity. Marketers are embracing specialized AI tools for content creation and optimization, prioritizing answer engine optimization, and tapping into online forums for authentic engagement. Agility, transparency, and a solid understanding of AI will be crucial for success in this evolving landscape.

Our Hot Take:
Stay ahead by experimenting with new AI tools, investing in original research, and building genuine community connections—these trends will set your content apart in a crowded digital space.

Social Media Marketing / PPC

LinkedIn Introduces Video Header Images for Articles and Newsletters

LinkedIn now lets users add video header images to articles and newsletters, making your content more dynamic and eye-catching. The feature is rolling out to all users and is designed to boost engagement in the main feed and email newsletters. LinkedIn recommends using short, horizontal videos (16:9 ratio, ideally around 30 seconds) for maximum impact.


Our Hot Take:
This creative upgrade is a great way to capture attention and tell your story visually on LinkedIn. Pair compelling video headers with strong written content to maximize reach and engagement.

Meta Ads Enhance CTA Feature with Example Phrases for Better Engagement

Meta Ads has improved its call-to-action (CTA) feature by displaying example phrases to help advertisers replace default button text. This enhancement makes it easier to craft compelling CTAs, leading to higher click-through rates and better campaign results.

Our Hot Take:
Test Meta’s suggested CTA phrases to find what resonates with your audience—small tweaks can drive big improvements in ad performance.

SEO

Google’s “srsltid” Parameter in Organic URLs Sparks Confusion Among SEOs

A new “srsltid” parameter is appearing in Google’s organic search URLs, causing confusion among SEOs. While its purpose isn’t fully clear, it may relate to tracking or session management. Experts are monitoring its impact, as it could affect analytics and URL structures going forward.

Our Hot Take:
Keep an eye on your analytics and URL reporting—changes like this can have ripple effects on tracking and SEO strategies.

Related Blog:
Content Marketing and SEO: A Perfect Match

Recommended Readings

Tip of the Week

Centralize your Marketo landing page templates and assets—this streamlines campaign launches and ensures brand consistency at scale.💡

Summary:

Here’s your quick recap:

  • Marketo: Simplicity, personalization, and scalability are key to high-converting landing pages. 📈

  • Content Marketing: Uniqueness, AI, and authentic engagement drive success in 2025. 🤖

  • LinkedIn: Video headers make articles and newsletters more engaging. 💡

  • Meta Ads: Enhanced CTA suggestions help boost ad performance. 👀

  • SEO: Monitor Google’s new URL parameters for potential analytics impacts. 🌐

Stay agile, keep experimenting, and let these trends fuel your next big win!

Meme of the Week