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Marketo’s Next‐Level Personalization, LinkedIn’s Feed Shift, Meta’s Faster Testing—This Week’s Wins

Account‐aware email personalization in Marketo, LinkedIn’s main‐feed focus, Meta’s in‐set creative tests, Google’s image SEO guidance, and a privacy wake‐up from OpenAI—your weekly growth brief.

Author

Code Peddle
August 12, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, with the freshest digital moves to sharpen your strategy this August. From next‑level Marketo personalization to platform shifts across LinkedIn, Meta, and Google, this week is stacked with opportunities to boost engagement, tighten privacy, and scale smarter. Grab your brew—let’s dive in.

In today's email:

1. Marketo: Advanced multi‑value personalization for company‑level relevance. 📈
2. Content: OpenAI rolls back a risky discoverability feature amid privacy concerns. 🤖
3. Social: LinkedIn winds down alternate feeds, doubles down on the main algorithmic feed.💡
4. PPC: Meta launches native creative testing inside a single ad set. 👀
5. SEO: Google wants unique landing pages for each key image to lift visibility. 🌐

Marketing Automation

 

HubSpot and Adobe Marketo Roll Out Major July Updates in AI and Email Marketing

In July 2025, both HubSpot and Adobe Marketo delivered significant product enhancements that push marketing automation into a more intelligent, streamlined future. HubSpot launched its Claude CRM connector, integrating Anthropic’s conversational AI to offer real-time insights, pipeline visualizations, and smart follow-up segmentation—all within your CRM. Meanwhile, Marketo revamped its Email Designer with support for custom CSS, an upgraded drag-and-drop builder, real-time mobile previews, Firefox compatibility, and tighter GenStudio integration for collaborative campaign creation.

Our Hot Take:
Multi‑value, account‑aware personalization is where B2B email wins in 2025. The key is data discipline: define the hierarchy of tokens, set rock‑solid fallbacks, and QA dynamic rules for edge cases (missing fields, conflicting values). Pair this with intent or lifecycle segments so message depth matches buying stage. Start with a single high‑impact template (e.g., product update or renewal) and expand once performance lifts are proven. If your RevOps motion spans multiple regions or SKUs, this approach is a force multiplier for relevance and revenue.

Staying ahead means staying informed. By embracing these updates with our Marketo Consulting Services, you’re not just improving your Marketo portal—you’re improving your entire customer journey.

Content Marketing

OpenAI Removes ChatGPT “Discoverable” Feature After Privacy Backlash

OpenAI has removed its “Make this chat discoverable” setting after thousands of shared chats—including sensitive and personal topics—were indexed by Google Search, triggering privacy concerns and reputational risk for users and brands. The company is working with search providers to purge already indexed content and reinforcing protection measures going forward.

Our Hot Take:
Treat every “share” toggle as a potential publishing action. Establish a team policy for AI tools: default to private, prohibit sharing client or PII, and conduct periodic audits for public exposure. For brand content, centralize ownership of any “public” AI artifacts and route them through your standard review process. Trust is currency—protect it with clear governance and training.

Social Media Marketing / PPC

LinkedIn Winds Down Test of Alternative Feeds for U.S. Users

LinkedIn is ending its U.S. test of alternate feed “pills” like For You, Following, and curated News, and refocusing on a single primary algorithmic feed. The pivot aligns with user preference for streamlined discovery and engagement, directing attention back to the core feed experience for creators and brands.
Our Hot Take:
With attention reconsolidating into the main feed, tighter fundamentals matter: audience‑first hooks, native video, and expert POVs that spark conversation. Double down on posting cadence, creator‑led thought leadership, and formats that earn saves and comments. Reassess your UTM and reporting setup so you can tie feed‑driven engagement to pipeline impact.

Meta Debuts Creative Testing: A/B Test Multiple Ad Versions in One Set

Meta’s new Creative Testing feature allows up to five ad variations inside a single ad set, consolidating performance into one view for faster learning. Marketers can iterate on small but meaningful creative factors—CTA wording, overlays, opening frames—while reducing overlap and operational sprawl across duplicative ad sets.
Our Hot Take:
Speed to signal wins. Use this to validate hypotheses quickly: run micro‑tests on hooks, subtitles, or first‑3‑second frames, then graduate winners to scale campaigns. Keep targeting constant to isolate creative impact, and set minimum spend thresholds so each variant gets fair exposure. Pair with incrementality checks on top performers to confirm true lift, not just algorithmic bias.

SEO

Boost Image SEO: Google Recommends Unique Landing Pages for Every Image

Google advises creating unique, crawlable landing pages for valuable images—each with original, descriptive text—to maximize indexation and visibility in image search. Galleries or JS lightboxes alone can limit discovery; giving every key image its own URL and context expands reach and improves relevance signals.

Our Hot Take:
If images drive traffic, leads, or sales (think product imagery, data visuals, or case‑study graphics), treat them like content assets. Implement clean image URLs, add descriptive captions and alt text, and interlink from relevant pages. For B2B, consider “visual explainers” that pair the image with a concise narrative and related resources—this both aids SEO and increases on‑page engagement.

Recommended Readings

Tip of the Week

Run a 2‑week sprint: pick one high‑impact Marketo template, layer multiple company‑level tokens with airtight fallbacks, and A/B test the first 3 lines for relevance. Measure CTR and reply rates to prove the lift—then templatize.💡

Summary:

Here’s your quick recap:

  • Marketo: Multi‑value, company‑level personalization unlocks higher relevance and conversion—invest in clean data, token hierarchies, and QA. 📈

  • Content: OpenAI’s feature rollback is a privacy reminder—codify AI governance and default to private. 🤖

  • Social: LinkedIn consolidates to the main feed—optimize for native conversation and measurable business outcomes. 💡

  • PPC: Meta’s in‑ad‑set creative testing speeds learning—iterate on hooks and frames, then scale winners. 👀

  • SEO: Give key images unique, descriptive landing pages to boost indexation and image search visibility. 🌐

Meme of the Week