Marketo’s Visual Journey Builder: Map Campaigns with Ease

Discover Marketo’s new Visual Journey Builder, 12 interactive content types, X’s AI-powered Community Notes, Google Ads’ AI Max match type, and the best free SEO tools for 2025.

Author

Code Peddle
July 08, 2025

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, back with fresh digital insights to keep your brand growing and your strategies razor-sharp. Hope you had a great long weekend—now grab your favorite brew, and let’s dive in!

In today's email:

1. Marketo Engage’s Visual Journey Builder simplifies campaign mapping. 📈
2. 12 types of interactive content to elevate your marketing. 🤖
3. X (formerly Twitter) empowers AI bots to generate Community Notes.💡
4. Google Ads introduces ‘AI Max’ search match type for smarter automation. 👀
5. Free SEO tools to boost your digital strategy. 🌐

Marketing Automation

 

Simplify Campaign Mapping with Marketo Engage’s Visual Journey Builder

Marketo Engage has rolled out the Visual Journey Builder—an intuitive, drag-and-drop tool that lets marketers design, map, and manage campaigns visually. Whether you’re a seasoned pro or new to Marketo, this feature streamlines campaign planning, improves team collaboration, and gives you a clear view of every step in the customer journey. The real magic? You can create reusable, interconnected campaigns, making it easier to scale and optimize your marketing efforts for better results.

Our Hot Take:
Visual tools like this are game-changers. They help teams move faster, reduce errors, and ensure everyone’s on the same page—literally and figuratively.

Content Marketing

Harness the Power of Interactive Content: 12 Types to Elevate Your Marketing

Interactive content is taking the marketing world by storm, engaging users more deeply than static formats. From quizzes and polls to calculators and interactive videos, these tools encourage active participation, boost lead generation, and deliver memorable brand experiences. By integrating interactive content, marketers can gather richer customer insights and stand out in a crowded digital landscape.

Our Hot Take:
Don’t just tell your story—invite your audience to be part of it. Experiment with different interactive formats to drive engagement and collect actionable data.

Social Media Marketing / PPC

X (Formerly Twitter) Empowers AI Bots to Generate Community Notes

X (formerly Twitter) is now letting AI bots draft Community Notes, supporting faster and more accurate fact-checking on the platform. While AI-generated notes must still pass human review before publication, this move aims to speed up the moderation process and improve the reliability of information on users’ feeds. Human contributors remain central to the process, ensuring transparency and quality.


Our Hot Take:
AI-assisted moderation is a big step toward healthier online conversations—but human oversight remains essential for trust and accuracy.

Google Ads Introduces New ‘AI Max’ Search Match Type

Google Ads has launched “AI Max,” a new match type that leverages advanced AI to optimize keyword matching and campaign performance. AI Max uses broad match and keywordless tech to reach untapped queries, dynamically adapts ad copy to user intent, and provides granular controls (like brand and location targeting). The result: more precise targeting, improved creative, and better campaign results—all with less manual effort.

Our Hot Take:
With AI Max, advertisers can expand reach, tailor messaging, and optimize performance with unprecedented efficiency. Start testing this feature to unlock new growth opportunities.

SEO

Free SEO Tools to Boost Your Digital Strategy

Stay ahead in SEO with top free tools like Google Search Console, Ahrefs, Semrush, and RankMath. These platforms offer everything from keyword research and site audits to backlink analysis and content optimization. Whether you’re a beginner or a seasoned pro, leveraging these resources can help you track rankings, fix technical issues, and enhance your site’s visibility in 2025.

Our Hot Take:
You don’t need a big budget to win in SEO—just the right toolkit and a commitment to ongoing optimization.

Related Blog:
SEO for Beginners: How to Improve Your Website’s Search Engine Ranking

Recommended Readings

Tip of the Week

Try mapping your next campaign in Marketo’s Visual Journey Builder—you’ll spot gaps, streamline collaboration, and set your team up for faster success.💡

Summary:

Here’s your quick recap:

  • Marketo Engage: Visual Journey Builder streamlines campaign mapping and collaboration. 📈

  • Interactive Content: Use quizzes, polls, and more to boost engagement and gather insights. 🤖

  • X/Twitter: AI bots now draft Community Notes, but humans keep the final say. 💡

  • Google Ads: ‘AI Max’ match type brings smarter automation and targeting. 👀

  • SEO: Free tools can supercharge your digital strategy—no premium subscription required. 🌐

Stay agile, keep experimenting, and let these trends fuel your next big win!

Meme of the Week