New HubSpot Feature RevOps Teams Need

HubSpot centralizes pricing, AI content quietly costs you trust, X adds video replies, Google Ads grabs more control, and Search Console finally shows your AI visibility.

Author

Code Peddle
June 09, 2026

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, this week has one quiet thread running through it: control. Who's actually holding the controls in your stack right now, you or a tool you switched on once and forgot about? HubSpot is centralizing your pricing, Google quietly expanded what it's allowed to do on your behalf, and Search Console finally lets you see (and switch off) your AI visibility. The move this week isn't to flip more switches. It's to decide, on purpose, which ones stay on.

In today's email:

1. Stop your pricing from living in fifteen spreadsheets. 📈
2. Why your AI content might be quietly costing you trust. 🤖
3. A 20-second video reply that beats another canned comment.💡
4. The Google Ads terms change you didn't read (but should). 👀
5. See your AI search visibility, and the off switch Google just handed you. 🌐

Marketing Automation

HubSpot Adds Price Books: Centralized Pricing Lands for RevOps

HubSpot's June 1 release rolled out Price Books, a centralized place for RevOps teams to define and manage pricing instead of rebuilding it deal by deal. It shipped alongside a new system-managed “Current Customer” property to keep Customer Success views consistent.

Our Hot Take:
Here's the trap with a tool like Price Books: it makes the pricing problem feel solved the moment you turn it on. It isn't. If your prices currently live in a few reps' heads and a shared sheet nobody fully trusts, Price Books will just centralize the confusion. HubSpot works best when it isn't a black box. Write your pricing logic down somewhere everyone can see it, a plain Google Sheet that sales, marketing, and finance all sign off on, before you configure anything. Pricing chaos is a definition problem, not a tooling problem. This week, take your messiest product line and get one clean, agreed price list on paper first. Then build it in HubSpot, not the other way around.

Content Marketing

Consumers Like AI Content, Until They Find Out It's AI

New 2026 research found people often rate AI-made content well, right up until it's disclosed as AI, when trust drops. YouGov found 32% of consumers would trust a brand less knowing its content was AI-generated, versus 15% who'd trust it more, and longer-term tracking shows trust in AI content sliding from 73% to 55% in two years.

Our Hot Take:
Stop asking whether AI can write your content. Of course it can. Ask whether anyone would miss the piece if it never existed. That 32% drop isn't really about AI. It's about generic. AI bolted onto a thin content process just produces thin content faster. The fix isn't to hide the AI. It's to put something in the draft no model could have written: a real number from your own data, a customer's exact words, a result you actually shipped. Good content is a filter, not filler. It should repel the wrong reader and pull the right one closer. This week, take one AI-assisted piece and add a single line only you could write. If you can't find one, that's the real problem, not the byline.

Social Media Marketing / PPC

X Launches “React with Video”: Reply to Any Post With Video

On June 2, X rolled out React with Video, letting you respond to any post with a video reaction straight from the timeline. iPhone users reach it via the repost button, with green-screen, split-screen, and picture-in-picture options.

Our Hot Take:
A new button is not a content strategy, and most brands will use this one to film themselves talking at the camera about nothing. Skip that. React with Video earns its keep in exactly one place: real conversations you're already having. When a customer posts a genuine question, or a prospect pushes back on your category, a 20-second face-to-camera reply does more than a perfectly worded text comment ever could. It's the difference between answering someone in the hallway and mailing them a memo. People trust a face. This week, find one real mention or question and reply with a short video instead of typing. Keep it under 30 seconds, and don't script it to death.

Google Ads Rewrites Its Terms: More Automation Authority, Ahead of July Rollout

Google updated its Google Ads terms ahead of a July 2026 rollout, with new language authorizing Google to format, select, or generate targets, ads, and destinations on the advertiser's behalf. Critics argue it further erodes advertiser control. The terms still hold you responsible for the resulting campaigns.

Our Hot Take:
Read that again. Google can now format, select, or generate your ads and landing destinations for you, and you're still on the hook for whatever it makes. This is the kind of change that happens by inertia. You don't opt in. You just don't opt out. It's a contractor with a blank check “improving” your house while you're at work, and the bill is yours either way. None of this means automation is bad. AI Max and smart bidding genuinely pull weight when they're aimed well. It means the default has quietly shifted from “you decide” to “Google decides unless you say otherwise.” This week, open your Google Ads automation and recommendations settings, see what's set to auto-apply, and switch off auto-apply for anything you haven't personally reviewed. Keep the two or three automations you actually trust, and only those.

SEO

Google Finally Gives Search Console an AI Report, and an Off Switch

On June 3 Google launched dedicated Generative AI performance reports in Search Console: impressions inside AI Overviews, AI Mode, and Discover, broken out by page, country, device, and date. It also added a toggle to block your content from those AI features (UK first, global to follow). The toggle takes effect June 17, and Google confirmed opting out won't hurt your normal rankings.

Our Hot Take:
Two things landed here, and only one of them is a gift. The report is the gift. For the first time you can see your AI Overviews and AI Mode impressions on their own, instead of buried in your organic totals. The off switch is the trap. After a volatile core update, it's tempting to yank your content out of AI features out of fear. But AI Overviews already reach over 2.5 billion people a month, and opting out (live June 17) means walking away from that shelf entirely. For nearly every B2B site, being cited there helps. The rare exception is subscription or premium-content publishers protecting paywalled work. Measure first, react second. This week, if you have access, open the new Generative AI report and write down your top five AI-surfaced pages. That's your baseline. Then leave the toggle exactly where it is.

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Tip of the Week

Pick one switch this week, just one, that's currently flipped “on” in your stack and that you never actually decided to turn on. An auto-applied Google Ads recommendation, an AI setting, a workflow nobody owns. Look at it, decide on purpose whether it stays, and move on. Control isn't about turning everything off. It's about knowing what's on, and meaning it.💡

Summary:

Here is the quick recap.

  • Marketing Automation: HubSpot Price Books centralize pricing, but define the logic before you configure the tool. 📈

  • Content: AI content isn't the problem. Generic is. Add the one line only you could write. 🤖

  • Social: X's video replies work for real conversations, not camera monologues. Pick one mention this week. 💡

  • PPC: Google's new terms let it run more of your account by default. Check what's set to auto-apply. 👀

  • SEO: Search Console finally shows your AI visibility. Read the report, leave the off switch alone. 🌐

Meme of the Week