• Code & Peddle
  • Posts
  • Stay Ahead with X's New Feature, Google SEO Tips, and More! | 23 July 2024

Stay Ahead with X's New Feature, Google SEO Tips, and More! | 23 July 2024

Empower Your Strategy with the Latest Industry News

Author

Code Peddle
July 23, 2024

Excited Good News GIF by CBS

Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to dish out the hottest digital marketing scoop that'll make your strategies sizzle. Grab your favorite brew, and let's dive in!

In today's email:

1. No new marketing automation updates, but a must-read blog 🚀
2. AI content marketing market set for rapid growth 🤖
3. X's new feature to combat misinformation 💡
4. Google Ads introduces automatic keyword research 🖥
5. Google confirms ranking boost for country code domains 🌐

Marketing Automation

No recent updates

This week, we don't have any cool business updates for marketing automation. But don't worry, we've got something valuable for you! Check out our latest blog post on how to supercharge your marketing automation efforts: Easy Campaign Success with Marketo’s Predictive Audiences.

Our Hot Take:

Even without new updates, it's crucial to keep refining your marketing automation strategies. Our latest blog post dives into actionable tips and tricks to help you get the most out of your current tools. Predictive Audiences in Marketo can help you intelligently target and engage the right people for your campaigns, reducing audience fatigue and boosting conversion rates. By leveraging AI, you can make data-driven decisions that optimize your marketing efforts and drive better results. This is a must-read for anyone looking to enhance their marketing automation game and achieve higher ROI.

Content Marketing

AI Content Marketing Market Set for Rapid Growth

The AI content marketing market is projected to grow from $2.55 billion in 2023 to $3.20 billion in 2024, with a CAGR of 25.3%. Key drivers include advancements in data analytics and the rising demand for personalized content, aiming to enhance customer engagement and ROI.

Our Hot Take:

AI is revolutionizing content marketing, and the projected growth numbers are proof of that. With advancements in data analytics and personalization, AI tools are helping marketers create more engaging and effective content. This not only saves time but also boosts ROI by delivering the right message to the right audience at the right time. If you haven't already, it's time to start integrating AI into your content strategy. Leveraging AI can help you scale your content efforts, improve customer engagement, and drive higher conversion rates. The future is here, and it's powered by AI.

Social Media Marketing / PPC

New Feature Alert: Request Community Notes on X (Twitter) Posts

X (Twitter) has introduced a new feature enabling users to request Community Notes on posts they find questionable. This addition aims to combat misinformation by allowing the community to flag and review potentially misleading content. Users can now find the "Request Community Note" option in the post menu on desktop.

Our Hot Take:

This new feature is a step forward in combating misinformation on X. By allowing users to request Community Notes, X is empowering its community to take an active role in content moderation. For marketers, this means a more trustworthy platform where your content can shine without being overshadowed by misleading information. It's a great opportunity to build credibility and trust with your audience. Additionally, by ensuring your content is accurate and valuable, you can leverage this feature to enhance your brand's reputation and foster a more informed community.

Google Ads Introduces Automatic Keyword Research

Google Ads has launched a new feature that leverages AI to automate keyword research. Advertisers can now input a URL and a prompt to generate ad resources and keywords automatically. This update, available for Search Network campaigns in English, aims to streamline campaign setup and enhance efficiency.

Our Hot Take:

This new feature is a massive time-saver for advertisers. By automating keyword research, Google Ads is making it easier to set up and optimize campaigns. This means you can focus more on crafting compelling ad copy and less on the tedious task of keyword research. It's a win-win for efficiency and effectiveness. For businesses, this translates to quicker campaign launches, better-targeted ads, and improved performance metrics. Embracing this tool can help you stay ahead of the competition and achieve better ROI on your ad spend.

Related Blog:
How To Generate Leads And Convert Them Into Sales With Social Media For B2B Marketing

SEO

Google Confirms Ranking Boost for Country Code Domains

Google's Gary Illyes has confirmed that country code top-level domains (ccTLDs) like .kr (Korea) receive a ranking boost in local searches. This means domains specific to a country tend to perform better in search results for users in that region, enhancing local SEO efforts.

Our Hot Take:

This confirmation from Google is a game-changer for local SEO strategies. If you're targeting a specific geographic market, using a country code domain can give you a significant edge in local search results. It's a simple yet effective way to boost your visibility and attract more local traffic. This is particularly beneficial for businesses looking to establish a strong presence in multiple regions. Investing in ccTLDs can enhance your local SEO efforts, drive more targeted traffic, and ultimately lead to higher conversion rates.

Summary:

Ready to supercharge your marketing game? From AI-powered tools to algorithm shifts, this week's digital marketing scoop is packed with game-changers. Whether you're a nimble startup or an industry titan, these insights could be your secret weapon. Let's break it down: 🎯

No new marketing automation updates? No problem. Dive into our blog for actionable tips to supercharge your efforts with Marketo’s Predictive Audiences.

X's new feature? It's a great way to build trust and credibility by ensuring your content is accurate and valuable. 💡

Google's local SEO boost? Use country code domains to enhance your local presence and attract more targeted traffic. 🌐

Google Ads' new keyword research tool? Save time and boost your campaign performance with automated keyword suggestions. 🖥

AI in content marketing? It's transforming the landscape. Integrate AI tools to create more engaging and effective content. 📊

At the end of the day, it's all about using these tools and insights to reach more of your ideal customers. And guess what? This newsletter is your VIP backstage pass to staying ahead of the game. ✅

Now go out there and show 'em what you've got!

Meme of the Week