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What is HubSpot? How it Can Fuel Your Business.

Discover HubSpot's growth engine, ChatGPT's new voice, TikTok's ad upgrade, Google's PPC innovations, and the latest in SEO policies. Your weekly dose of marketing wisdom awaits!

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Code Peddle
October 01, 2024

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Hey there, Digital Marketing Rockstars! 🎸

Manmeet here, ready to dish out the hottest digital marketing scoop that'll make your strategies sizzle. Grab your favorite brew, and let's dive in!

In today's email:

1. HubSpot's 6 Hubs: Your secret weapon for business growth 📈
2. OpenAI's ChatGPT gets a voice upgrade 🤖
3. TikTok's search ads get smarter with keywords💡
4. Google Ads Glitch Displays Unprecedented 10 Sitelinks 👀
5. Google tightens the screws on web spam 🌐

Marketing Automation

What is HubSpot? Learn How Its 6 Hubs Can Fuel Your Business Expansion

Dive deep into HubSpot's comprehensive platform and its six key hubs.

Our Hot Take:
Folks, HubSpot isn't just another CRM platform—it's a growth engine on steroids. With its six hubs working in harmony, you've got a powerhouse that can handle everything from marketing automation to customer service. It's like having a Swiss Army knife for your business growth. The Marketing Hub can turn your leads into customers faster than you can say "ROI," while the Sales Hub keeps your pipeline flowing smoother than a freshly waxed surfboard. And let's not forget the Service Hub, keeping your customers happier than a kid in a candy store. If you're not leveraging HubSpot's full potential, you're leaving money on the table. It's time to fuel your business expansion and leave your competition in the dust!

Content Marketing

OpenAI Unveils Advanced Voice Feature for ChatGPT Plus and Team Users

OpenAI has officially launched its advanced voice feature for ChatGPT Plus and Team users, supporting five distinct voices across multiple platforms.

Our Hot Take:

Hold onto your hats, folks! ChatGPT just got a voice, and it's not just any voice—it's like having five AI assistants in one. This isn't just a cool party trick; it's a game-changer for content creation and customer interaction. Imagine crafting voice content on the fly, or testing out different tones for your brand's voice. For content marketers, this opens up a whole new world of possibilities. You could use it to brainstorm podcast ideas, draft scripts, or even create quick voice-overs for social media content. But remember, while AI can mimic human speech, it can't replace human creativity. Use this tool to enhance your content strategy, not define it. The future of content is here, and it's talking back!

Social Media Marketing / PPC

TikTok Enhances Search Ads with Keyword Targeting

TikTok has rolled out a significant update to its search ads campaigns, introducing keyword targeting functionality.

Our Hot Take:

TikTok just handed us a golden ticket to reach our audience with laser precision. This new keyword targeting for search ads is like having a backstage pass to your audience's intentions. It's not just about showing up in the For You feed anymore; now you can catch users right when they're actively looking for content related to your brand. For marketers, this means more relevant ad placements and potentially higher conversion rates. But here's the kicker—you need to get your keyword strategy on point. Think about how your audience searches on TikTok (hint: it's probably different from Google). Get creative, stay relevant, and watch your TikTok ad game soar!

Google Ads Glitch Displays Unprecedented 10 Sitelinks

A rare Google Ads glitch has been spotted, showing an unprecedented 10 sitelinks under a single sponsored listing.

Our Hot Take:

Well, well, well... Google's been busy in the PPC playground! First, we've got the sitelink glitch—a happy accident that's like getting extra fries in your order. While it's not here to stay, it's a reminder of how impactful additional sitelinks can be. Make sure your sitelinks are top-notch, because you never know when Google might decide to show more!

Now, let's talk about that AI-powered image editing tool. This is huge, folks! It's like having a professional designer in your pocket. You can now create eye-catching ad visuals without breaking a sweat (or the bank). This levels the playing field for smaller businesses and saves time for larger ones.

SEO

Google Revamps Web Search Spam Policies

Google has updated its web search spam policies, focusing on clarifying and expanding various sections, particularly addressing site reputation abuse.

Our Hot Take:

Listen up, SEO warriors—Google's tightening its belt on web spam, and it's time to make sure you're on the right side of the line. This update is like Google putting on its detective hat and looking closer at who's really behind the content. If you've been playing fast and loose with guest posting or content farms, it's time to clean up your act. Focus on creating high-quality, original content that adds real value to your audience. Remember, in the long game of SEO, authenticity always wins. Use this as an opportunity to audit your content strategy and make sure you're building a site reputation that Google (and your users) will love.

Related Blog:
The Role of Page Load Time on Website Performance

Summary:

Ready to supercharge your marketing game? This week's scoop is packed with game-changers that could be your secret weapon. Let's break it down:

HubSpot's 6 Hubs: It's not just a CRM, it's a growth engine. Time to rev up your business expansion!📈

ChatGPT's Voice Upgrade: AI just got chatty. Use it to enhance, not replace, your content strategy.🤖

TikTok's Keyword Targeting: Get your TikTok ad game on point with laser-focused keyword strategies.💡

Google's PPC Updates: From accidental sitelinks to AI image editing, it's time to level up your ad game. 🌐

Google's Spam Policy: Clean up your SEO act and focus on building authentic site reputation.👀

At the end of the day, it's all about staying ahead of the curve and using these insights to reach more of your ideal customers. And guess what? This newsletter is your VIP backstage pass to staying ahead of the game.

Now go out there and show 'em what you've got!

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