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What is Marketo? A B2B Email Platform or More
Discover Marketo's power, Instagram's new ad features, Google's SEO crackdown, PPC updates, and the next leap in AI. Your weekly dose of marketing wisdom awaits!
Code Peddle
September 17, 2024
Hey there, Digital Marketing Rockstars! 🎸
Manmeet here, ready to dish out the hottest digital marketing scoop that'll make your strategies sizzle. Grab your favorite brew, and let's dive in!
In today's email:
1. Marketo: Your secret weapon for marketing automation 📈
2. OpenAI's 'Strawberry' is about to shake things up 🤖
3. Instagram's reminder ads get a power-up💡
4. Google Ads to Phase Out eCPC and Tighten LSA Verification 👀
5. Google's Indexing API gets tough on spam 🌐
Marketing Automation
What is Marketo? A Comprehensive Guide for Digital Marketing Professionals
Our latest blog post dives deep into Marketo, a powerhouse marketing automation tool.
Our Hot Take:
Folks, if you're not using Marketo, you're bringing a knife to a gunfight in the digital marketing world. This isn't just another tool; it's your personal marketing army. Imagine nurturing leads while you sleep, automating campaigns that feel personal, and getting data insights sharper than your morning coffee. Marketo's like having a Swiss Army knife for your marketing efforts - it does it all, and it plays nice with your other tools too. If you're serious about taking your digital marketing game to the next level, it's time to get cozy with Marketo. Trust me, your ROI will thank you!
Content Marketing
OpenAI's 'Strawberry' AI Model Set for Imminent Launch
OpenAI is reportedly gearing up to unveil its latest AI model, codenamed 'Strawberry,' within the next two weeks. This new model is expected to surpass the capabilities of GPT-4, potentially revolutionizing AI applications.
Our Hot Take:
Hold onto your hats, folks - OpenAI's about to serve up a fresh 'Strawberry', and it looks like it's going to be sweeter than ever! While we don't have all the details yet, this could be a game-changer for content creation and AI applications. Imagine an AI that understands context even better, crafts more nuanced content, and tackles complex tasks with ease. For us marketers, this could mean more sophisticated chatbots, even more personalized content, and AI assistants that feel almost human. But remember, as AI gets smarter, our job is to get more creative. 'Strawberry' might be able to write a blog post, but it can't replace your unique brand voice and human touch. Stay tuned, stay curious, and get ready to ride the next wave of AI innovation!
Social Media Marketing / PPC
Meta Boosts Instagram Reminder Ads with API IntegrationInstagram's reminder ads are getting a significant upgrade. Meta has expanded the capability to create these ads through its API, allowing businesses to seamlessly integrate reminders into their marketing strategies. | Google Ads to Phase Out eCPC and Tighten LSA VerificationGoogle Ads will retire Enhanced CPC by March 2025, with new campaigns losing access in October 2024. Additionally, Local Services Ads will require identity verification for business owners and professionals by November 15, 2024. Alright, PPC pros, we've got a double whammy here. First, Google's saying goodbye to Enhanced CPC. It's like they're taking away our training wheels and pushing us towards the big kid bikes - Maximize conversions and Maximize conversion value. This is your cue to start experimenting with these more advanced strategies now. Don't wait until 2025 to make the switch. As for the Local Services Ads verification - this is Google's way of separating the wheat from the chaff. It might be a bit of a hassle, but in the long run, it's going to make the LSA space more trustworthy. If you're running LSAs, mark your calendar for September 16th and get ready to prove you're the real deal. This could be your chance to stand out in a less crowded, more legitimate field. |
SEO
Google Tightens Indexing API with Enhanced Spam Detection
Google has updated its Indexing API documentation, emphasizing rigorous spam detection for all submissions. The revised guidelines warn that abuse may result in revoked access.
Our Hot Take:
Listen up, SEO warriors - Google's just raised the bar on its Indexing API. They're not messing around with spam anymore. This move is like Google putting up a velvet rope at the coolest club in town - only the VIPs (aka legit content) get in. For us digital marketers, this means we need to play by the rules more than ever. Focus on creating high-quality, relevant content for job postings and livestreams. Don't try to game the system, or you might find yourself on Google's naughty list. Remember, in the long run, authentic, valuable content always wins the SEO race.
Summary:
Ready to supercharge your marketing game? This week's scoop is packed with game-changers that could be your secret weapon. Let's break it down:
Marketo: It's not just a tool, it's your marketing Swiss Army knife. Time to automate and dominate! 📈
OpenAI's 'Strawberry': The next big thing in AI is coming. Get ready to leverage its power while keeping your human edge.🤖
Instagram's Reminder Ads: API integration means more engagement and better event attendance. Don't miss out!💡
Google's Indexing API: Play by the rules or get left behind. Quality content is king more than ever. 🌐
Google Ads Changes: Say goodbye to Enhanced CPC and hello to stricter LSA verification. Adapt and thrive! 👀
At the end of the day, it's all about staying ahead of the curve and using these insights to reach more of your ideal customers. And guess what? This newsletter is your VIP backstage pass to staying ahead of the game.
Now go out there and show 'em what you've got!
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